Digital Marketing Expert: Precision Campaign Specialist

1 month ago

Cape Town, Western Cape, South Africa Shoprite Full time

At ShopriteX, we're reimagining grocery retail to make everyday life effortless for our customers.

We do this by removing friction and driving a tech-led future for the Shoprite Group of companies – Africa's biggest retailer.

We're seeking 2 x talented Paid Media Specialists to join our digital innovation hub at Brackenfell, Cape Town, working exclusively on Checkers Sixty60 – South Africa's number one grocery delivery app, which has achieved over 40 awards for innovation, UX design, and marketing excellence in less than 5 years.

As Sixty60's Paid Media Specialist, you'll have exclusive access to the continent's largest audience of retail customers, rich shopper data, and advanced analytics to create cutting-edge precision digital marketing campaigns.

We're looking for South Africa's hottest talent to join our growing team. If you're excited about this opportunity within the Rainmaker Media team, working exclusively on Checkers Sixty60, and you're a skilled Paid Media Specialist with expertise in programmatic, social, and search advertising, then we'd love to meet you.

Paid Media Specialists drive brand awareness, app installs, and conversion through innovative digital advertising campaigns.

The purpose of this role is to develop and manage end-to-end digital campaigns across platforms, from strategy and creative development to implementation, optimisation, and reporting on Checkers Sixty60's campaigns.

This includes:

  • Maximising ad delivery efficiency and effectiveness through the successful execution of Checkers Sixty60's digital campaign strategy and all related operations.
  • Developing and managing Checkers Sixty60's end-to-end delivery of digital campaigns across platforms, from briefing, planning, and execution of campaigns, to invoicing, reporting, and post-campaign analysis.
  • Managing and ensuring data, technology, and strategy work together to maximise ad delivery efficiency and effectiveness.
  • Effectively managing own portfolio of work while collaborating with creative, strategy, and technology teams and vendors to implement and create integrated ad campaigns.
  • Building strong relationships with internal and external stakeholders to ensure the delivery of digital campaign plans.
  • Evaluating the effectiveness of campaign strategies, providing recommendations, and adjusting performance and goal conversion.
  • Providing analysis and insights for reporting, including post-campaign reporting, to stakeholders.
  • Ensuring invoices are accurate and campaign budgets are executed within required parameters.
  • Keeping the brand up to date with changes and advances in the digital marketing landscape and advising on new channels, innovations, and approaches to adopt.
  • Conducting research and utilising insights to optimise and grow future campaigns.
  • Monitoring local and international digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed.

To succeed in this role, you'll need:

  • A degree or diploma in marketing, advertising, media, or a related field (essential).
  • +3 years' experience in paid media advertising or a digital campaign management role in an ad ops environment (essential).
  • A proven track record of delivering multiple and large campaigns across digital touchpoints and channels, using analytics to inform and scale successful marketing campaigns (essential).
  • Skilled and proficient in the use of paid advertising tools, such as AdWords, Google Ads, DV360, Meta, TikTok, tracking, and verification tools (essential).
  • Broad knowledge of the media and marketing ecosystem (essential).
  • Demonstrable knowledge and experience of marketing principles and practices, including customer journey management and content development experience (essential).
  • Strong commercial acumen and understanding of the media landscape within the broader retail industry (essential).
  • Strong proficiency in MS Office (essential).
  • Experience using marketing automation tools like Braze, Salesforce, Insider, etc. (advantageous).

Key competencies for this role include:

  • Digital account management: strong ability to keep schedules, prioritise tasks/briefs, and ensure campaigns/projects are on time and delivered against business objectives.
  • Passion for digital marketing with subject matter expertise in marketing principles and practices.
  • Excellent team-working: contributes towards building a positive team morale.
  • Excellent communication, presentation, and story-telling skills: articulates ideas and concepts in a creative and meaningful way.
  • Commercial acumen and business understanding of the broader retail industry.
  • Dynamic personality and the ability to think outside the box.
  • Proactive with initiative to drive new ideas and content.
  • Excellent facilitation skills: organised with strong time, delivery, and planning management.
  • Interpersonal skills: builds strong relationships and manages conflict and competing priorities well.
  • Flexible thinker with the ability to make sound independent decisions.
  • Project management skills, with the ability to balance multiple projects and priorities in a large-scale, complex environment.
  • Ability to work under pressure: to organise, prioritise, and reorder workload in a rapidly changing and fast-moving environment.
  • Results-oriented and quality-focused.
  • Self-starter and generator with the skill and discipline to work independently and across multi-functional teams.

At Shoprite, we value diversity and inclusion. We are committed to creating a workplace that respects and celebrates individual differences. A place where everyone matters and feels included.

Please note that we commit to Employment Equity when recruiting internally and externally.

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