Senior Manager: Value Propositions

1 week ago


Midrand, Gauteng, South Africa A 1L Realization (Pty) Ltd Full time
Job Title: Senior Manager: Value Propositions

At A 1L Realization (Pty) Ltd, we are seeking a highly skilled Senior Manager to lead our Value Propositions team. As a key member of our organization, you will be responsible for developing and executing strategies to drive business growth and customer satisfaction.

Key Responsibilities:
  • Market Research: Conduct in-depth research to understand customer needs, preferences, and pain points. Gather data on market trends, competitor propositions, and industry dynamics.
  • Value Proposition Design: Based on customer insights, design and develop compelling value propositions that meet customer needs. Define benefits and advantages, and create unique differentiation.
  • Market Testing: Test value propositions in the market with customers, conduct POCs, and fine-tune propositions to ensure market readiness.
  • GTM Design: Collaborate with sales and marketing teams to define channels to market, design campaigns to drive demand, and ensure revenue and market share growth of the SME segment.
Requirements:
  • Matric
  • 3-year business degree or related industry
  • Business post-graduate degree or diploma an advantage
  • 5-8 years of experience in B2B Product Management, Client Value Management, or Segment marketing
  • ICT or financial services experience essential


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