Senior Manager: Value Propositions
1 month ago
At A 1L Realization (Pty) Ltd, we are seeking a highly skilled Senior Manager to lead our Value Propositions team. As a key member of our organization, you will be responsible for developing and executing strategies to drive business growth and customer satisfaction.
Key Responsibilities:- Market Research: Conduct in-depth research to understand customer needs, preferences, and pain points. Gather data on market trends, competitor propositions, and industry dynamics.
- Value Proposition Design: Based on customer insights, design and develop compelling value propositions that meet customer needs. Define benefits and advantages, and create unique differentiation.
- Market Testing: Test value propositions in the market with customers, conduct POCs, and fine-tune propositions to ensure market readiness.
- GTM Design: Collaborate with sales and marketing teams to define channels to market, design campaigns to drive demand, and ensure revenue and market share growth of the SME segment.
- Matric
- 3-year business degree or related industry
- Business post-graduate degree or diploma an advantage
- 5-8 years of experience in B2B Product Management, Client Value Management, or Segment marketing
- ICT or financial services experience essential
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