Senior Brand Strategist and Creative Director

4 days ago


Cape Town, Western Cape, South Africa Inuversal Group Full time

Company Overview

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Inuversal Group is a forward-thinking organization that prides itself on fostering innovative and creative solutions. We are dedicated to delivering top-notch results for our clients, and we believe in providing an environment where our employees can grow and thrive.

Job Summary

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We are seeking an exceptional Senior Brand Strategist and Creative Director to join our team This role requires a highly skilled professional with a strong understanding of brand positioning, digital marketing principles, and consumer insights. As a key member of our team, you will be responsible for crafting and executing creative strategies that drive brand growth and resonate with our target audience.

Responsibilities

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  • Develop and present unique, compelling concepts and strategies for campaigns, digital content, and brand experiences.
  • Conduct research to identify consumer trends, behaviors, and insights that inform creative direction and drive meaningful engagement.
  • Build creative strategies that align with brand goals and marketing objectives, considering the competitive landscape and brand positioning.
  • Collaborate with teams to ideate and oversee campaign development across multiple channels, including digital, social media, video, and traditional media.
  • Track and analyze campaign performance and consumer engagement metrics, using insights to optimize strategies and inform future projects.

Requirements

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We're looking for someone with:

  • A Bachelor's degree in Marketing, Communications, Advertising, or a related field.
  • Minimum 3-5 years of experience as a Creative Strategist or in a similar role.
  • A strong understanding of consumer insights, brand positioning, and digital marketing principles.
  • Excellent storytelling and communication skills, with a talent for presenting ideas clearly and persuasively.
  • The ability to balance creative ideas with practical business considerations and strategic objectives.
  • Proficiency in relevant software, including digital analytics tools and creative platforms (e.g., Adobe Creative Suite).
  • A collaborative mindset, with the ability to work across teams and manage multiple projects in a fast-paced environment.
  • Strong organizational skills and attention to detail.

Salary

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$120,000 - $150,000 per year, depending on experience.

Benefits

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We offer a comprehensive benefits package, including medical, dental, and vision coverage, as well as a 401(k) matching program and generous paid time off.



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