Brand and Marketing Director

2 weeks ago

Cape Town, Western Cape, South Africa Ad Talent Full time

We are offering a competitive salary of $150,000 - $220,000 per annum to a talented individual who can drive our brand forward.

Why Join Us

At Ad Talent, we believe in fostering a customer-centric and product-focused culture within our team. We are committed to continuous learning and growth, and we encourage our employees to take ownership of their projects.

Job Description

This role involves leading the marketing team in understanding market-specific strategies, fostering a customer-centric culture, and promoting digital expertise within the team. The successful candidate will be responsible for identifying growth opportunities, encouraging continuous learning, and ensuring workforce planning.

  • Key Responsibilities:
  • Lead the marketing team in understanding market-specific strategies.
  • Foster a customer-centric and product-focused culture within the team.
  • Promote digital expertise and create a positive, high-performance work environment.
  • Identify growth opportunities, encourage continuous learning, and ensure workforce planning.
  • Present insights and recommendations based on data.
  • Lead market research and implement tracking systems for marketing performance.
  • Monitor and analyze customer journey metrics and digital channel ROI.
  • Manage budgets for marketing activities, product campaigns, and digital strategies.
  • Implement governance and compliance policies to manage risk and ensure cost control.
  • Build strong relationships with stakeholders to meet business and marketing goals.
  • Collaborate with internal and external teams to align marketing with expansion and customer needs.
  • Partner with product and digital teams to optimize strategies and improve the customer journey.
Requirements

The ideal candidate will have:

  • A Post Graduate Honours Degree or Postgraduate Diploma in Marketing, Business or related field.
  • 8 years' Progressive experience in marketing roles within financial/fintech industry.
  • 5 years' strong leadership and team management experience, including leading and developing high-performing marketing teams.
  • 5 years' proven experience in market expansion strategies, including entering new regions and international markets.
  • In-depth understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products.
  • Expertise in developing go-to-market strategies, product positioning, and product marketing campaigns.
  • Proficiency in budget planning and allocation, ensuring efficient resource utilisation.
  • Strong collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support.
  • Proficiency in data analytics and reporting, with a track record of measuring marketing performance and optimising strategies.
  • Capability to create and execute a comprehensive brand strategy, guidelines, and market-specific branding.
  • An understanding of customer journey mapping, customer experience enhancement, and a focus on customer satisfaction.
  • Proficient in digital marketing strategies, including social media, and online content marketing.
  • Excellent written and verbal communication skills, including the ability to present marketing strategies and results to executives and stakeholders.

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