Customer Value Management Specialist

3 weeks ago

Johannesburg, Gauteng, South Africa Pillango Placements Full time
Job Description

Pillango Placements is seeking a highly skilled Customer Value Management Specialist to join our team. As a key member of our marketing department, you will be responsible for designing, managing, and optimizing campaigns that enhance customer loyalty, boost revenue, and improve profit margins.

Key Responsibilities
  • Work with the Customer Value Management Manager to execute the CVM-Active strategy for each brand, across the business.
  • Develop, plan, and implement all customer onboarding journeys for the relevant brands.
  • Develop, plan, and implement all customer reactivation journeys for the relevant brands.
  • Develop, plan, and execute all cross-sell, upsell, and retention campaigns across segments for the relevant brands.
  • Define set of activities required to deliver against the CVM targets and ensure alignment with brand and channels.
  • Implement activities across all segments for customer revenue enhancement, base retention, and churn control.
  • Lead in design and execution of all BTL campaigns via multiple channels to achieve revenue and CLTV target.
  • Responsible for achieving Customer Value Management Retention targets, upsell, and cross-sell targets and any targets associated with any campaign to drive business growth.
Creative and Agency Process
  • Coordinate the Customer Value Management marketing campaign calendar and ensure that all campaigns are executed timeously.
  • Prepare briefs outlining the campaign strategy to partner agencies, service providers, and other stakeholders to deliver the Customer Value Management strategy across the STI brands.
  • Proofread and manage sign-off process on all creative development and execution of campaign materials, such as emails, SMS, app notifications, WhatsApp, online messages, any design elements, infographics, banners, letters, etc.
  • Oversee the campaign production process to ensure timeous and accurate delivery into all channels, e.g., SMS, email, in-app, WhatsApp, and social media.
  • Assist on a variety of ad-hoc marketing and communication initiatives, as needed and instructed by the Customer Value Management Manager.
Operations and Performance
  • Work with Operations to ensure fulfillment of all campaigns.
Campaign Data and Segmentation
  • Work with internal teams, including Data Analytics, Campaign Specialist teams, Marketing Automation Specialists, to define campaign requirements to ensure effective results of all campaigns across products and services.
  • Ensure maximum customer engagement and best possible results of all campaigns.
  • Consider and suggest new capabilities needed for campaigning execution.
Reporting
  • Compile and present monthly reports on all campaigns executed within the month.
  • Manage all campaign reports supplied by internal or external Business Information tools or departments and ensure all results are tracked and recorded for campaigns.
  • Manage, track, and report on performance indicators on all campaign and communicate results accordingly.
  • Continuously work with the Customer Value Management Manager to analyze results of campaigns and gather insights for future campaigns.
  • Review campaign results and make recommendations on campaign refinement that will result in improved performance.
  • Rigorously monitor CVM performance against approved budgets and put measures in place to address variances. Continuously identify areas for improved efficiency.
  • Creation of business cases to back up the business initiatives.
  • Monitoring and tracking of campaigns in line with business case.
Knowledge and Experience Requirements

Pillango Placements requires a highly skilled and experienced Customer Value Management Specialist to join our team. The ideal candidate will have a relevant 3-year business-related degree in Marketing Management or Customer Relationship Marketing and a minimum of three to five years of experience in a direct response marketing role, preferably in the financial services market, with proven success in the development and execution of direct response marketing campaigns across multiple channels.

The candidate must have excellent interpersonal, communication, and presentation skills, strong analytical skills and business acumen, and demonstrated track record of success in the development and end-to-end execution of marketing campaigns. Additionally, the candidate must have excellent skills in MS Word, MS Excel (advance), and MS PowerPoint, digital design experience, HTML understanding, and proven expertise in digital marketing practices and Customer Relationship Marketing.

Pillango Placements offers a dynamic and forward-thinking environment with ample opportunities to grow your skills and make meaningful contributions. If you are a highly skilled and experienced Customer Value Management Specialist looking for a new challenge, please submit your application.

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