Customer Value Proposition Strategist
2 weeks ago
We are seeking a highly skilled Customer Value Proposition Specialist to join our team at Nedbank Insurance. The successful candidate will be responsible for identifying and capitalizing on market opportunities across different customer segments, leveraging insights to design and implement compelling, disruptive, and commercially viable Client Value Propositions (CVPs) that align with the strategic objectives of the business.
Key Responsibilities- Conduct comprehensive market analysis to identify trends, gaps, and opportunities within the insurance sector
- Collaborate with cross-functional teams to gather insights and understand the needs and behaviours of various customer segments
- Design innovative CVPs that enhance customer experience, drive growth, and increase market share
- Lead the end-to-end development process of CVPs from concept to execution, ensuring alignment with business strategy
- Monitor and measure the performance of implemented CVPs against key metrics and make recommendations for optimization
- Meet financial objectives by coordinating activities in line with budget/target requirements
- Stay abreast of industry developments and competitor strategies to ensure Nedbank Insurance maintains a competitive edge
- Engage with stakeholders at all levels to secure buy-in and support for CVP initiatives
- Bachelor's degree in business, marketing, behavioural science, or a related field
- 7+ years of experience in Client Experience, Customer Value Propositions, Customer Insights, and the overall client experience value chain, along with the application of Behavioural Science in CVP strategy and solutions
- Proven track record of developing and implementing successful CVPs
- Experience in roles within market insights, consumer research, or product management
- Experience in Insurance and/or financial service industry
- Master's degree in business, marketing, behavioural science, or a related field
- Post Graduate Diploma: Marketing Management
- Professional certification in Project Management, Customer Experience, or Behavioural Science
- Continuous Learning
- Customer Focus
- Work Standards
- Building partnerships
- Planning and Organizing
- Technical/Professional Knowledge and Skills
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