Marketing Operations Specialist

3 days ago


Cape Town, Western Cape, South Africa Yellosa Full time

We are seeking a talented Marketing Specialist to join our team in Cape Town. As a key player in our digital marketing strategy, you will be responsible for developing and executing campaigns that drive business results.

Your key responsibilities as the Marketing Specialist will include:

  • Developing and implementing marketing campaigns that align with our business objectives.
  • Working closely with our IT team to troubleshoot and optimize digital tools.
  • Partnering with external vendors to elevate our digital capabilities.
  • Driving MarTech projects from concept to completion.
  • Leading cross-functional teams to bring innovative tools and technologies to life.
  • Creating comprehensive project reports and insights that showcase your success.
  • Crafting creative briefs for digital campaigns that wow audiences.
  • Coordinating with traffic teams and creative agencies to deliver eye-catching content.
  • Owning the review process to ensure creative work meets brand guidelines and campaign goals.
  • Masterminding a seamless acquisition approval process through WCRGB.
  • Managing timelines and tracking approvals.
  • Optimizing the approval process to make it more efficient and effective.
  • Supporting PPC, affiliate, and paid social media channels to ensure campaigns run smoothly.
  • Testing and fine-tuning creatives, ad copy, and landing pages.
  • Tracking, monitoring, and tweaking campaigns to maximize customer acquisition and drive growth.
  • Creating and managing tracking links across all acquisition channels.
  • Collaborating with affiliates, media partners, and internal teams to ensure tracking mechanisms are functioning perfectly.
  • Evaluating marketing campaign performance using tracking links for actionable insights.
  • Managing the bonus engine with precision to drive customer acquisition.
  • Planning, launching, and tracking promotional bonuses.
  • Keeping a sharp eye on performance to make smart adjustments.


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