Digital Marketing Manager

3 days ago


Cape Town, Western Cape, South Africa Placement Specialist Pty Ltd Full time

Job Title: Paid Media Advertising Specialist

Location: Remote Working or Cape Town / Johannesburg

We are seeking a highly skilled Paid Media Advertising Specialist to join our team. As a key member of our digital marketing team, you will be responsible for managing paid advertising campaigns across primary platforms, including YouTube, Google Search & Display, Facebook, TikTok, and Instagram.

Your primary responsibilities will include designing, executing, and optimizing cutting-edge digital paid campaigns from conception to launch and reporting. You will also work cross-departmentally to align campaign strategies and goals, provide ongoing actionable insights into campaign performance to relevant stakeholders, and define, measure, and evaluate relevant paid media KPIs for improvements.

You will oversee and manage the day-to-day execution of paid media, building out media buys for various ad platforms, conducting in-depth keyword and website research, ad grouping, and audience targeting to ensure our campaigns meet client objectives.

In addition to these responsibilities, you will create and present reports to clients on performance, maintain knowledge of industry best practices and new technologies and strategies, and attend client and internal briefings.



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