Regional Marketing Manager

3 weeks ago


Midrand, South Africa Recruitment Matters Africa Full time

**About the Role**:
We are looking for a dynamic and driven Regional Marketing Manager to join our digital team to lead the marketing activities for our clients. The role is based in Midrand, Johannesburg and will oversee marketing planning, ad buying strategy, agency management and performance measurement for all our services within the region.
**As a marketing lead, your responsibilities will include**:

- Own and lead marketing strategy and day-to-day execution of campaigns, ensuring we’re on track to meet user acquisition, ARPU, engagement and retention goals.
- Own all aspects of campaign setup, optimization, troubleshooting, budget, and reporting.
- Manage relationships with external partners/agency/networks to secure a healthy campaign mix that hits the targets while delivering quality users.
- Drive the collaboration with internal teams (Design, Tech, Commercial, Product) to design and implement profitable digital solutions.
- Prepare and present accurate reports on marketing campaign’s overall performance.
- Lead/support (marketing) workshops with clients to ensure overall alignment.
- Take active part in new business pitches for the European region, creative concept, media planning, and business review meetings with operators.

**Requirements**:
**To be successful in this role, you will need to have**:

- Must have 4+ years of experience in digital/performance marketing unit in a high-growth advertising agency or in-house performance marketing department.
- Must have 2+ years of hands-on tactical experience with biddable media platforms - GoogleAds or Programmatic display.
- Fluency in cross collaboration with functions like Product, Tech, Design and Commercial.
- Good knowledge on funnels flows and measures related to Apps
- Previous experience in managing agency partners.
- Excellent analytical skills and an ability to manage and forecast revenue,
- Good organizational and time management skills,
- Experienced with JIRA or similar workflow tools,
- Fluent in English, Any other language would be an advantage.

**Job Types**: Full-time, Permanent



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