Director, Channel Strategy, Premium

7 months ago

Johannesburg, South Africa Coca-Cola Full time

**Position Overview**

Design game-changing Commercial Strategies and guidelines for the Operating Unit that are deeply rooted in shopper and channel insights, to drive significant basket/purchase Incidence increase by connecting seamlessly with relevant occasions in each channel and ultimately drive sustainable and accelerated growth for the System (NSR & Margin expansion)

**What You’ll Do for Us**
- Design game-changing Commercial Strategies and guidelines for the Operating Unit that are deeply rooted in shopper and channel insights, to drive significant basket/purchase Incidence increase by connecting seamlessly with relevant occasions in each channel and ultimately drive sustainable and accelerated growth for the System (NSR & Margin expansion).
- Set long term strategy to win in channels and provide requirements and guardrails from different stakeholders to realize disproportionate growth, Premium Value Creation in these channels.
- Leverage network (global, channel, commercial channel, Revenue Growth Management, Value To Market, category, Commercial Execution Excellence) to ensure right strategies and plans to drive premium transactions & value creation at a commercial level.
- Collaborate to Integrate and connect the dots on Category and C&CL strategy and campaigns and to execute with excellence to enable disproportionate growth in these Channels.
- Collaborate to create strong integrated occasion based Picture of Succes and commercial levers (PACE) for these Channels Collaborate with Customer Value Creation/Customer community to Build Customer Experiences and incidence in key customers and enhance how we collaborate to attain key customer contracts and value creation.
- Collaborate with Market Assets to incorporate equipment recommendations and innovation in PicoS design.
- Collaborate with Commercial Execution Excellence team to create strong Premium channel plans and execute with excellence, ideally in a segmented way. Optimize our System execution across channels (pre-store and in-store) in close collaboration with the Franchise Units and Bottlers based on superior understanding of execution levers and how to optimize desired outcomes (availability, number and type of adjacencies, rate of sale, strike rate, equipment placement).
- Define key execution and performance metrics for tracking and opportunity identification at scale, to understand optimization potential and initiating the right interventions to accelerate growth and elevating our system capability.
- Represents the total Trademark commercial perspective in all discussions/decisions across bottler network and communicates initiatives to bottlers and customer teams.
- Ensure representation of channel needs and proper translation of brand strategies across retail & foodservice channels.
- Partners with brand team to ensure commercial leadership organization serves as a single source of direction delivering and transformation brand strategies into actionable plans.

**Qualifications & Requirements**
- Bachelor’s degree in Marketing, Business, or another related field.
- 8-10 years of experience, preferably in the consumer goods/beverages industry
- Leadership and experience working across multiple channels - e.g., large store, small store, and Foodservice/On Premise channels.
- Experience in brand and category management, coordinating pricing and promotions, and customer and sales.
- Demonstrates strong business acumen through the ability to create a 1-3-year business plan for brand/category and a path to achieve that vision, anticipating future trends and needs in the marketplace and business; demonstrates innovation/creativity
- Demonstrate the ability to effectively communicate and build relationships at all organizational levels; communicates long-term vision and shorter-term opportunities through clear & simple messages.
- People leadership/management - specifically, managing virtual teams and influencing multiple stakeholders with different priorities.
- Strong track record of leadership across cross-functional teams

**Skills**

Leadership; Influencing; Social Media; Sales Channel Development; Conversion Rate; Marketing Campaigns; Digital Advertising; Key Performance Indicators (KPI); Structured Query Language (SQL); Branding; Demand Generation; Media Buying; Product Commercialization; Marketing Strategies; Channels Strategy; Alteryx; Market Segmentation; Customer Insights; Microsoft Office; Strategy Development; Google Analytics; Tableau; Microsoft Power BI

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