Retention Specialist

6 months ago


Cape Town, South Africa LulaBet Full time

Company Description

We are a top-tier I-gaming and Sportsbook operator based in Cape Town.

Our aim is to deliver a world class betting experience by providing professional and friendly service, delivered on a state-of-the-art platform.

We are a dynamic and experienced team, in an exciting company looking for passionate people to join us. Do you thrive in a fast-paced environment and would like to be part of a motivated team - then this is for you

**Job Description**:
**Here is what you will be doing (the important stuff)**
- Set up, testing, execution and reporting on marketing campaigns and promotions across various platforms
- Configure and distribute landing pages
- Brief in designers and copy writers timeously, and review work
- Manage timelines and schedules for external communications
- Research, evaluate, segment, and pull list selections for targeted and mass mailings from the Gaming system
- Competitor analysis of direct marketing campaigns
- Updating content on client facing websites via back-office tools
- Configuration and testing of promotions and campaigns

**The essentials**:

- Matric / Grade 12
- Prior experience of I-gaming / casino
- 3+ years in a technical marketing position
- Excellent communication and written skills
- Great organizational skills
- Track record of success working both independently and within teams
- Advanced level MS Office skills - being an Excel guru is necessary.
- Experience with bulk mailing programs (Everlytics, Sendgrid, Mailchimp, ETC)
- HTML basic skills
- Landingi or similar experience

Additional Information

We offer competitive packages, a great work environment and a promise that you won’t be bored if you are prepared for a challenge and want to build something great.


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