Head of Member Engagement

4 months ago

Cape Town, South Africa Virgin Active South Africa (Pty) Ltd Full time

**Your Purpose...**
- At Virgin Active, we change people’s lives for the better through wellness. We help members
live longer, healthier, happier lives - what could be more inspiring? There are few companies
that have as much of a positive effect on customers as Virgin Active, and that’s a privilege
and a responsibility.
- Your core purpose will be to:

- Grow member usage, satisfaction and loyalty by developing personalised communication
strategies that enhance engagement and retention.
- Lead the advancement of Virgin Active South Africa's digital channel, member data and
CRM capabilities, ensuring seamless integration with broader marketing efforts and global
strategies.
- Optimize revenue streams and business growth through targeted marketing initiatives and
the effective utilisation of customer data.

**Your Duties and Responsibilities...**
- Develop and execute a comprehensive member engagement strategy that aligns with
VASAs overall business goals (net growth, revenue, EBITDA) and shares best practice across
the global VA business.
- Lead the implementation of digital channel, marketing automation and CRM systems, tools,
and processes to ensure they meet the needs of VASA.
- Establish the necessary data infrastructure and technology platforms to enable personalised
communications at scale.
- Analyse customer data to gain insights into customer behaviour and preferences and use
these insights to inform the development of targeted marketing campaigns.
- Drive member retention through targeted communication AND engagement initiatives.
- Explore and implement innovative ways to engage and monetise the customer base.
- Collaborate with the Head of Brand and Communications to ensure consistency and
alignment of messaging across all customer touchpoints.
- Partner with the Head of Acquisition Marketing to develop integrated marketing campaigns
that attract and retain customers.
- Collaborate with other departments, such as sales, product, loyalty and customer service, to
ensure a seamless customer experience.
- Evaluate and report on the success of member engagement initiatives and make
recommendations for improvements, locally and across territories.
- Establish automated member communication journeys based on key triggers and milestones
to enhance the customer experience.
- Collaborate with global member engagement specialists to influence and contribute to the
broader member engagement strategy within Virgin Active.
- Provide guidance, support and personal development to Loyalty Manager as their direct line
manager.
- Facilitate relationships between Loyalty and other departments across the business.

**Our Minimum Requirements...**

**We can’t live without**
- 8+ years of experience in Digital Marketing, Marketing Automation & CRM with a proven
track record of driving customer engagement, retention and revenue growth through
member engagement initiatives.
- Strong technical knowledge of digital channels, customer journeys, data analysis, segmentation, and reporting tools.
- Ability to analyse customer data to gain insights into customer behaviour and preferences to use these insights to inform the development of targeted marketing campaigns.
- In depth understanding and hands-on experience with CRM platforms such as Braze, Saleforce, Microsoft Dynamics, Hubspot or similar.
- Ability to lead teams in the creation of cut-through creative for direct channels.
- A minimum of 3+ within a senior leadership role
- Solid and proven people leadership skills, with the ability to manage cross-functional teams and drive projects to successful completion.
- Excellent communication and interpersonal skills, with the ability to collaborate and influence stakeholders at all levels up to Group EXCO.
- A strategic mindset with the ability to think long-term and contribute to the overall business strategy.
- A creative thinker with a passion for delivering exceptional customer experiences with relevant communication strategies and content.
- Ability to work in a fast-paced and dynamic environment, with a strong sense of accountability and ownership.
- Flexibility and enthusiasm in adapting to changing priorities and business needs.

**We’d like you to have**
- Adaptability (must be able to adapt to a fast paced, changing environment)
- Be curious (must be willing to succeed, seek opportunities to learn and grow)
- Have a winning mentality (must be willing to go over and above to achieve success)
- Must be motivated to achieve success.
- A commitment to making a difference in people’s lives.
- A Growth mindset
- The ability to work independently.
- Trustworthiness (must always act in doing the right thing)
- A drive to create moments of magic for our members.
- The ability to make decisions and take ownership and responsibility for the decision.
- Action orientation

**We'd love you to have...**
- Wellness knowledge, beyond the health club
- The ability to make quick and bold decisions.
- The ability to be agile.

  • Head of Member Engagement

    6 months ago

    Cape Town, South Africa Ad Talent Full time

    Who are we: An established global group of companies dedicated to the health and wellness industry. Who are we looking for: A senior dynamic candidate to lead the member engagement and retention business. What will you do:Develop a clear strategy and approach to Member Engagement.Improve the accuracy of 1st party marketing data by building a robust CRM and...

  • Head of Change and Employee Engagement

    6 months ago

    Cape Town, South Africa LRI Invest Full time

    Description HEAD OF EMPLOYEE ENGAGEMENT & CHANGE (FTC - 12 months) This is an exciting Fixed Term opportunity for an experienced communications professional with a passion for people, to drive the employee engagement, culture and change communications agenda for a global business of 10,000 people. A member of the Marketing and & Communications Management...

  • Head of Alumni Engagement

    6 months ago

    Cape Town, South Africa HyperionDev Full time

    **ABOUT US**: HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and...

  • Head of Strategic Stakeholder Engagement: Financial

    5 days ago

    Cape Town, South Africa Viv Gordon Placements Full time

    **Responsibilities**: Oversee the Development & Implementation of Stakeholder Relations Strategies. (Internal Process) - Develop, implement, and maintain the company’s stakeholder engagement strategy, framework and tools - Utilise BI and analytics to drive the company’s stakeholder segmentation approach - Utilise and leverage the company’s data and BI...

  • Marketing Technology Consultant

    2 days ago

    Cape Town, South Africa Engagement Factory Full time

    Company Description Engagement Factory/Blend360 is a fast-growing European marketing science and analytics company. We offer you the opportunity to work in an innovative scale-up culture where everything you do matters. With world-class capabilities, solutions, and an incredible service, Engagement Factory/Blend360 strives to help large EMEA B2B and B2C...

  • Member Experience Team Manager, Uk

    7 months ago

    Cape Town, South Africa Ten Group Full time

    **Overview** As a Member Experience Team Manager, you will lead on / play critical role in the management of the Member Experience Team as part of the broader EMEA region. Your role involves the accountability for the successful running of the MS, VoC and QA functions in your region. You will manage the Member Experience Team, creating an environment where...

  • Coverage & Engagement Specialist

    2 months ago

    Cape Town, South Africa Momentum Corporate Full time

    **Introduction**Disclaimer** - As an applicant, please verify the legitimacy of this job advert on our company career page.**Role Purpose** - To increase new business opportunities and achieve sales targets for Structured Investments and Annuities (SIA) through productive engagements and negotiations with financial advisers, corporate clients, channel...

  • Head - Collective Bargaining

    2 months ago

    Cape Town, South Africa City of Cape Town Full time

    ELIGIBILITY CLOSING DATE 07.11.2024 REFERENCE NUMBER CS 198/24 ext SALARY **TCOE Salary**: R 1 227 099.00 DEPARTMENT Human Resources DIRECTORATE CORPORATE SERVICES Head - Collective Bargaining **Requirements**: - A relevant degree in Human Resources (Labour Relations) or Law, whilst a postgraduate qualification in Labour Law or Labour Relations is...

  • Department Head

    2 weeks ago

    Cape Town, Western Cape, South Africa ACB Consulting Full time

    Job DescriptionWe are seeking a highly skilled Department Head to join our team at ACB Consulting. As a key member of our retail operations team, you will be responsible for managing the day-to-day activities of our department and ensuring that all tasks are completed efficiently and effectively.Key Responsibilities:Manage store operations, including...

  • Head of Commercial Product

    4 weeks ago

    Cape Town, South Africa Virgin Active South Africa Full time

    Job title : Head of Commercial Product Job Location : Western Cape, Cape Town Deadline : December 30, 2024 Quick Recommended Links Jobs by Location Job by industries Your Purpose... The Head of Commercial Product is responsible for leading the wellness and product ancillary revenue objectives. This includes managing personal training and...

  • Professional Officer Communication and Engagement

    3 months ago

    Cape Town, South Africa City of Cape Town Full time

    ELIGIBILITY Suitably Qualified CLOSING DATE 25.10.2024 REFERENCE NUMBER UMO 54/24 Ext SALARY **Basic**: R 499.822,00 p a DEPARTMENT Transport Shared Services DIRECTORATE URBAN MOBILITY Professional Officer Communication and Engagement **Requirements**: - A relevant Bachelor’s degree (preferably in Communication, Marketing, Public Relations or...

  • Head: Academic

    7 months ago

    Cape Town, South Africa IIE Varsity College , IIE Vega and IIE MSA Full time

    **Direct Reporting Line**: Campus Head **Vega School** is an educational brand of The Independent Institute of Education (The IIE). The IIE enjoys the reputation of being at the forefront of private higher education in South Africa and is registered with the Department of Higher Education and Training (DHET) to provide higher education qualifications...

  • Head - Gis and Surveys

    3 months ago

    Cape Town, South Africa City of Cape Town Full time

    ELIGIBILITY Suitably Qualified Candates CLOSING DATE 27.10.2024 REFERENCE NUMBER EG 33/24 Ext SALARY **TCOE**: R1 227 099 p.a DEPARTMENT Property Transactions DIRECTORATE ECONOMIC GROWTH Head - GIS and Surveys **Requirements**: - A relevant degree in Geomatics - 8 Years or more relevant experience in Property Management and Geomatics at middle management -...

  • Head of Commercial Product

    1 month ago

    Cape Town, South Africa Virgin Active South Africa (Pty) Ltd Full time

    **Your Purpose...** - The Head of Commercial Product is responsible for leading the wellness and product ancillary revenue objectives. This includes managing personal training and healthcare professional services, as well as the family services (including the swim programs). They also oversee club member fitness service initiatives, such as member induction,...

  • Director of Member Experience

    2 weeks ago

    Cape Town, Western Cape, South Africa Ad Talent Full time

    Job DescriptionWe are seeking a Director of Member Experience to lead our member engagement and retention efforts. This role will be responsible for developing a clear strategy and approach to member experience, improving the accuracy of first-party marketing data, growing member usage, and optimizing revenue streams through targeted marketing...

  • Head - Itpo and Change Management

    2 months ago

    Cape Town, South Africa City of Cape Town Full time

    ELIGIBILITY CLOSING DATE 15.11.2024 REFERENCE NUMBER CS 183/24 ext SALARY R1227099.00 - R1346946.00 DEPARTMENT Information Systems and Technology DIRECTORATE CORPORATE SERVICES Head - ITPO and Change Management **Requirements**: - A relevant three-year tertiary qualification, preferably a relevant Bachelor’s degree in Information Systems, Project...

  • Manager: Client Engagement

    1 month ago

    Cape Town, South Africa Sanlam Full time

    THE ROLE- A position has become available for a Client Engagement Manager who will be based in the Client Solutions: Direct, based in Tygervalley, Bellville.**WHAT WILL YOU DO** - The Client Engagement Manager is responsible for implementing operational strategies and overseeing the day-to-day operations of the Client Engagement contact centre, ensuring that...

  • Strategic Engagement Director

    1 month ago

    Cape Town, Western Cape, South Africa Ad Talent Full time

    Senior Leadership Opportunity at Ad TalentWe are seeking a seasoned professional to lead our member engagement and retention efforts, driving revenue growth through targeted marketing initiatives and effective customer data utilization.About the Role:Develop a comprehensive strategy for member engagement, aligned with overall business goals.Implement CRM...

  • Culture and Engagement Lead

    8 months ago

    Cape Town, South Africa TTEC Full time

    Culture and Engagement Lead Cultural/Engagement Lead Job Profile Summary The Vendor Partner Culture and Engagement Lead manages all aspects of culture and engagement projects, including activities designed to foster associates well-being and engagement aligned with their unique organizations culture and values while integrating in the business core...

  • Head Departmental Project Management Unit

    2 months ago

    Cape Town, South Africa City of Cape Town Full time

    ELIGIBILITY CLOSING DATE 22.11.2024 REFERENCE NUMBER WS 100/24 EXT SALARY R1 227 099.00 P.A DEPARTMENT Distribution Services DIRECTORATE WATER AND SANITATION Head Departmental Project Management Unit **Requirements**: - B Eng and BSc Eng with registration as - Professional Engineer (PR Eng) - A minimum of 8 years relevant experience - Management / Project...