Digital Media Executive

1 day ago


Cape Town, South Africa Scott Consultants Full time

An exciting role has become available for a **Digital Paid Media and Advertising Executive**in the online sports betting industry based in Cape Town. The company are looking for a talented person to join them in their mission who has proven experience (at least 2 years) in digital advertising (media planning, execution, reporting) space with a relevant qualification.

The role requires you to collaborate with the Paid Media Agency, the Digital Marketing Manager and Head of Marketing to support the development of comprehensive Digital Advertising Strategies aligned with the company's goals and objectives.

**Roles and Responsibilities**:

- Collaborate with the Marketing Manager and Head of Marketing to support the development of comprehensive Digital Advertising Strategies aligned with the company's goals and objectives.
- Implement and manage paid advertising campaigns across various digital channels such as Facebook,Instagram, Twitter, Google Ads, Direct Partners, Programmatic & Publishers to drive relevant traffic and maximize conversions.
- Continuously Monitor & Optimize campaigns including bid management, ad placements, ad extensions to improve performance, drive conversions and achieve maximum return on investment (ROI).
- Utilize web analytics tools e.g. Google Analytics to regularly Track, Analyze & Report on campaign performance to evaluate the success of digital advertising efforts.
- Identify insights and opportunities for optimization and present recommendations to the Paid Media Agency and/or Digital Marketing Manager.
- Conduct Digital competitor analysis to identify key opportunities and trends in the digital advertising space.
- Conduct keyword research and develop targeted keyword lists for paid search campaigns.
- Develop compelling ad copy and with the help of Creative team through proper brief, develop engaging visual assets for display advertising campaigns.
- Develop targeting strategies and ad formats to effectively reach and engage the target audience.
- Stay updated on the latest industry trends, technologies, and best practices in digital advertising that could potentially impact campaign performance or provide new value to the digital marketing efforts.
- Collaborate on SEO Strategy & Implementation.
- Contribute to the overall customer acquisition/engagement/retention marketing efforts.
- Participate in digital media advertising negotiations to obtain cost-effective rates and most appropriate digital media platforms.

**Skills and Qualification**
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven experience (at least 2 years) in digital advertising (media planning, execution, reporting),
- Strong knowledge of digital advertising strategy, principles, platforms such as Google Ads, Facebook Ads
- Manager, Twitter Ads and other programmatic advertising platforms.
- Proficiency in web analytics tools (e.g., Google Analytics), ability to derive actionable insights from data and make data-driven decisions.
- Understanding of SEO principles and best practices.
- Excellent communication and interpersonal skills.
- Ability to manage multiple projects and prioritize tasks effectively.
- Creative thinking and problem-solving abilities.
- Self-motivated, committed & willing to contribute to company’s success.
- Any extra related Digital Marketing certification is an added advantage.

Pay: Up to R37 000,00 per month

Application Question(s):

- How many years of experience do you have working with Digital Paid Media?
- Do you have experience working in the online sports betting space?
- What is your notice period?
- What is your current monthly cost to company salary?

**Location**:

- Cape Town, Western Cape (required)



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