Digital Media Strategist

6 days ago

Cape Town, South Africa King James Full time

King James - part of Accenture Song is currently looking for a digital media strategist to join their media and data team. The purpose of the digital media strategist is to develop an in-depth understanding of the client’s business and marketing goals and translate channel strategies into focused KPI objectives. It is imperative that the Digital Media Strategist builds key relationships within clients’ businesses to drive digital media spend competencies.

**Responsibilities (include but not limited to)**:
Interrogate and understand client briefs to translate into effective strategies
Build and manage strong client relationships
Work with agency brand strategists, creative and operational teams to ensure Digital Media lens is applied upfront - relationship health drives strength of integration
Attend client briefing sessions - feedback, Q&A and reverts
Develop digital media roadmap for clients that grows digital maturity
Ensure objectives and KPI’s are being met or adjusted when necessary, relating to Media Strategies - required to work with Campaign Managers and Paid Media Specialists to track campaign performance against strategy
Where applicable, engage media owners and specialist suppliers to enhance strategy and channel recommendations.
Represent the media team in pitches and compiles relevant documentation to support RFP / new business proposals
Build and strengthen client relationships through knowledge and expertise
Keep abreast on industry trends, new ad formats and digital innovation in accordance with industry best practices

**Develop and define the digital media strategies for**:
Annual Planning
Campaigns
Always On
Tactical

Present the digital media strategy to client team and deliver on requirements
Demonstrate and show an unrivalled understanding of the digital landscape, industry tools and data interpretation
Ability to set KPI’s in accordance with industry benchmarks aligned to client budgets
Audience mapping and segmentation abilities to enable excellent targeting
Research on consumer insights (digital media) and constantly update changes in behaviour
Able to plan with small to large media budgets
Ensure objectives and KPI’s are being met or adjusted when necessary, relating to Media Strategies - required to work with campaign managers and paid media specialists to track campaign performance against strategy
Where applicable, engage media owners and specialist suppliers to enhance strategy and channel recommendations.
Represent the media team in pitches and compiles relevant documentation to support RFP / new business proposals
Build and strengthen client relationships through knowledge and expertise

Keep abreast on industry trends, new ad formats and digital innovation in accordance with industry best practices

**Qualifications/experience/skills**:
Relevant tertiary qualification
Proficient in MS Office (i.e., Word/Excel/PowerPoint etc.)
Minimum five years working experience as a digital media strategist in an advertising agency or digital advertising agency
Well versed in digital (full digital eco-system/digital media landscape)
Strong focus on performance media

**In-depth understanding of performance media tactics**: Re-marketing /A/B testing/CRO
A good command of the English language (both verbal and written)
Strong time management skills
Strong presentation skills
Strong data analysis and interpretation skills
Strong multitasking skills (ability to work on multiple briefs at any given time)

Understand the creative agency process and partners to develop high-performing campaigns

**Personal attributes**:
Team player with the ability to work independently
Ability to remain calm in a pressurized environment
Able to receive constructive criticism and advice
Creative
Accountable
Deadline driven
Solution driven
Reliable
Resilient
Proactive
Meticulous with attention to detail

**Other**: Comfortable work on-site (King James office) and comfortable working on alcohol brands

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