Digital Media
1 week ago
**Description**
- Digital Media and Acquisition Specialist_
**Role**
- Optimize the Sportsmans Warehouse acquisition, digital campaign media and social channels ensuring ongoing performance of all platforms is achieved against strategic targets - primarily focusing on quality web traffic, campaign reach, consumer engagement and ROI._
**Responsibilities**
- Social Media Management._
- _Owning all social media requirements across **Facebook, Instagram, Twitter.**_
- _Full management of the platforms including conceptualization of the social schedule, creation of content, responsibly responding to queries/comments and reporting against agreed engagement and growth metrics._
- _Working within the broader marketing function, involving inter-departmental stakeholders and leasing with external suppliers/vendors to ensure platforms are used optimally in achieving a diverse set of objectives._
- Digital Media Campaign Management_
- _Coordinating all campaigns in the paid digital media space including **Facebook display, GDN, Youtube** and any other identified platform._
- _Taking control of the allocated budget, ensuring campaign spend is not exceeded and optimized within each platform._
- _Working with the vendors to ensure campaigns are loaded on time with the correct objectives, insights are understood and reports are collated and presented correctly._
- Acquisition Media Management_
- _Managing **Google Search, Google Shopping and Dynamic Remarketing** tools to ensure investment delivers agreed ROI and other revenue targets._
- _Being the core contact in working with all relevant agents that assist in execution of above platforms._
- _Managing the allocated budget, proposing adjustments to strategy to further optimize spend, and delivering the correct reports with required insights._
**Requirements**:
- Matric._
- Relevant tertiary degree or diploma in marketing / business._
- Experience in working within a broader marketing team and management of agencies and suppliers._
- 3 to 5 years experience in managing social media, paid digital media and acquisition media platforms noted above with below compulsory certifications in place,_
- _Facebook Blueprint Certification_
- _Google Ads Certification_
- _Content Marketing Certification_
- _Google Analytics Certification_
**Attributes**
Analytical.
Attention to detail.
Deadline driven.
Good group and team worker, with ability to work independently.
**Job Types**: Full-time, Permanent
**Language**:
- English (preferred)
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