Digital Advertising Media Planner
3 weeks ago
Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. Our mission is to bridge the gap between global talent and US-based businesses.
Estimated Salary: $80,000 - $110,000 per year, depending on experience.
About the RoleWe are seeking an experienced Digital Advertising Media Planner to plan and execute media buying strategies across various channels. You will optimize campaigns to achieve maximum ROI and contribute to the overall marketing goals.
The ideal candidate will have a deep understanding of the media landscape and expertise in optimizing campaigns to ensure the best possible outcomes.
Key Responsibilities- Develop and manage media buying plans for digital and traditional platforms.
- Negotiate rates and contracts with media vendors.
- Monitor campaign performance and adjust strategies as needed.
- Analyze data to inform future media buying decisions.
To be successful in this role, you will need:
- Bachelor's degree in Marketing, Advertising, or related field.
- 5+ years of experience in media buying and planning.
- Proven track record of successful media campaigns.
The ideal candidate will possess:
- Strong negotiation and analytical skills.
- Proficiency in media buying software and analytics tools.
- Excellent communication and relationship-building abilities.
In addition, experience with programmatic advertising, knowledge of international media markets, and certifications in Google Ads or Facebook Blueprint are nice to have.
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