Digital Media Strategist
2 weeks ago
**Digital Media Strategist**
**Job Summary**:
- The Digital Media Strategist specializes in creating and implementing strategies primarily across digital media platforms. This role requires a deep understanding of digital marketing channels, including social media, search engines, display advertising, and emerging digital trends.
**Key Responsibilities**:
- Develop comprehensive digital media strategies that align with clients’ business goals.
- Analyze digital trends, consumer behavior, and competitive landscape to inform strategy decisions.
- Collaborate with cross-functional teams to integrate digital media strategies with broader marketing plans.
- Plan and execute digital media buys, including programmatic, social media, search engine marketing, and display advertising.
- Optimize digital campaigns based on performance data and analytics.
- Manage digital media budgets and ensure ROI for clients.
- Create and present detailed reports on campaign performance, insights, and recommendations to clients.
- Stay updated with the latest digital media technologies and platforms.
**Skills and Qualifications**:
- Bachelor's degree in Marketing, Digital Media, Communications, or related field.
- Proven experience in digital media strategy, planning, and execution within an agency environment.
- Strong understanding of all digital media channels and how they can be combined for effective strategies.
- Proficient in digital analytics tools (e.g., Google Analytics, Facebook Insights) and media buying platforms.
- Excellent communication and presentation skills, with the ability to articulate complex digital concepts clearly.
- Creative thinking and problem-solving skills.
- Ability to work in a fast-paced, constantly evolving environment.
- Strong project management skills, with an emphasis on time management and prioritization.
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