Shopper Marketing Manager: Beverages
6 months ago
Overview:
**About PepsiCo**
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
**Responsibilities**:
**What we’re looking for**:
To lead the Shopper Marketing agenda for the *Beverage portfolio across all channels and key customers. Embed a shopper centric approach in customer strategy and sales execution.
**COMMERCIAL**
- Work with DX Insights team to ensure insights led / shopper centric thinking in all customer, category and commercial initiatives, enabling a ‘step change’ in engagement with key customers - across all channels
- Work with category team to translate shopper and category insights/brand strategy into customer growth opportunity (which channel to invest, optimal storelist, etc)
- Comprehensive understanding of the customer landscape, competitors and shoppers.
- Build an indispensable partnership with senior customer contacts by identifying category & shopper opportunities.
- Lead and support customer team providing relevant, timely and integrated solutions that shape and impact the category & PepsiCo growth.
- Understanding of competitor and other categories to leverage best practice within the market place
- Utilise the Shopper Marketing Pepsi-co
- way’s processes and tools to embed a shopper centric approach in customer strategy and execution.
- With support from Channel and Marketing team, lead the development and implementation of the Shopper Marketing Plan, including the development of POS material.
- Represent Shopper Marketing team in all relevant Beverage’s projects and meetings; disseminate information, provide input and feedback i.e. sales, execution, customer, shopper and category
- Continuously seek opportunities to co-create activation with all channels to drive specific occasions to enhance shopper engagement and drive conversion, by channel and category
**EXECUTION**
- Lead execution strategy that supports category growth initiatives and shopper strategy to influence in store along the Pathway to Purchase
- Create execution process communicating execution objectives and timelines.
- Embed the EDGE principles in the day to day operations of Shopper Marketing
- Own booking of media logistics and budget management, ensuring strict COSO Compliance
- Drive efficiencies on merchandising E2E creation and tracking
- Liaise with 3rd party suppliers and merchandising manager to ensure optimal POS solution for activations, embedding shopper insight and best practise to drive engagement and shopper conversion
- Engage multiple stakeholders (internal and external) to ensure alignment and customer centric tailoring of in store activations.
**AUDIT COMPLIANCE**
- Project and budget management with strict adherence to COSO and applicable Pepsico Policies
Qualifications:
**What will qualify you for the role**:
- Project Management
- Results oriented with robust planning and follow up skills
- Functional Experience: 5 years of experience as a project leader or similar preferably in the Trade / Shopper Marketing area
- Solid business and industry know how
- Analytical capabilities and the ability to see profitability opportunities and transform those opportunities into actions
- Ability to understand the impact of scenarios in his/her own realm of responsibility and the impact to stakeholders
- Collaboration
- Agility
- Empathize with the Consumer
- Intellectual Curiosity
**“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"
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