Shopper and Category Manager

6 months ago

Cape Town, South Africa Recruitment Matters (Pty) Ltd Full time

Our client is looking for a Shopper and Category Manager to join their team. The vision for the Category & Shopper Marketing Team is to be a trusted team of Shopper & Category experts in confectionery that is central to providing strategic and short-term solutions to deliver Category growth, internally and externally. The Category team is living a category growth mindset, to grow faster and more sustainably than the category through superior understanding and fulfilment of consumer and shopper needs.

**Responsibilities**:

- Create and deliver short and long term shopper insight initiatives, as prioritized by the management team, to support MPD planning & specific segment challenges to turn shoppers into buyers of our brands.
- Leadership of brand / account workshops to enable the Marketing, Shopper Marketing & Sales teams to develop and sell the annual seasonal plans to our key retail partners.
- Coordination of both qualitative and quantitative consumer & shopper marketing research to lead new insights into the development of the category.
- Lead ongoing development of the company Category Vision, Drivers & Tactics, to engage our retail partners on the growth opportunities for the confectionery category.
- Through insight, lead and support customer marketing with new activation initiatives for company brands to increase their visibility in store.
- Support marketing team with shopper marketing insight/strategies that support new brand initiatives for existing and new products
- Ensure that the identified shopper strategies play a core role in the company, category and brand long term plans
- Support customer marketing team with category insight to lead new activation in store, both on and off the fixture.
- Develop strong agency partnerships with both new and existing agencies to utilise their strengths to support company Shopper Marketing.
- Provide support to the internal Brand and Key Account teams by conducting regular business analyses (with the focus on key strategic drivers and opportunities), presentations and merchandising solutions.
- Proactive management of team priorities.
- Build and develop internal reporting databases and templates.
- Manage cross-functional targets.
- Identify key trade opportunities including maximizing in-trade opportunities (ranging, distribution, merchandising and visibility).
- Oversee development of Category Selling stories
- Delivering commentaries and sales analysis for monthly business review reports, pro-actively identifying business opportunities and issues.
- Manage planograms & merchandising guidelines to support category shelving initiatives including the training thereof internally and externally.
- Responsible for updating space management product / image library & IRi data characteristics.
- Training members of the cross functional team on data systems (Retailer POS, IRi).
- Build effective working relationships and processes with the Sales and Marketing teams with the aim of driving incremental category and brand growth.
- Lead cross functional ways of working ultimately ensuring alignment to and focus on business objectives.

**Key Skills**:

- Proven Category Management Expertise.
- Advanced MS Excel, IRi Temple & Space Planning Skills.
- Understanding shopper/consumer/market insights and how these drive category growth in retailers.
- Understanding of competitor and market dynamics.
- Excellent numeracy, analytical and data interpretation skills.
- Understanding brand and key account strategies and interpreting these into customized category plans.
- Implementing and evaluating category plans in-store.
- Excellent interpersonal skills, able to build relationships and influence at all levels - internal and external.
- Confident, assertive self-starter with a drive for results and highly motivated.
- High level of initiative, able to drive projects independently.
- Structured with organizational skills.
- Ability to work under pressure and meet tight deadlines.

**Qualifications**:

- BComm Degree or suitable tertiary qualification
- Previous experience in a customer-facing Category Management role, FMCG environment (minimum 5 years)
- Prerequisites include advanced skills & working knowledge of external market data software and space planning software
- Knowledge of and advanced skills in Microsoft Office (specifically Excel and PowerPoint)

**Job Types**: Full-time, Permanent

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