Category & Shopper Manager - Fmcg (Retail)

1 week ago

Cape Town, South Africa Service Solutions Staffing Full time

Lead shopper insight and category insights, leading key initiatives from project development, management to completion
- Leadership for Category Vision and Drivers that enables customer teams to persuade key retail partners of the category strategy
- Create and deliver short and long term shopper insight initiatives, as prioritized by the management team, to support MPD planning & specific segment challenges to turn shoppers into buyers of our brands
- Leadership of brand / account workshops to enable the Marketing, Shopper Marketing & Sales teams to develop and sell the annual seasonal plans to our key retail partners
- Lead the key cross functional Shopper Marketing projects
- Coordination of both qualitative and quantitative consumer & shopper marketing research to lead new insights into the development of the category
- Lead ongoing development of Category Vision, Drivers & Tactics, to engage our retail partners on the growth opportunities for the confectionery category
- Through insight, lead and support customer marketing with new activation initiatives for brands to increase their visibility in store
- Lead for Shopper Marketing contribution to the annual brand planning process
- Support marketing team with shopper marketing insight/strategies that support new brand initiatives for existing and new products
- Ensure that the identified shopper strategies play a core role in the company, category and brand long term plans
- Support customer marketing team with category insight to lead new activation in store, both on and off the fixture.
- .
- Planning and Review:

- Provide support to the internal Brand and Key Account teams by conducting regular business analyses (with the focus on key strategic drivers and opportunities), presentations and merchandising solutions
- Proactive management of team priorities
- Build and develop internal reporting databases and templates
- Manage cross-functional targets
- Identify key trade opportunities including maximizing in-trade opportunities (ranging, distribution, merchandising and visibility)
- Oversee development of Category Selling stories
- Delivering commentaries and sales analysis for monthly business review reports, pro-actively identifying business opportunities and issues
- Merchandising Input
- Manage planograms & merchandising guidelines to support category shelving initiatives including the training thereof internally and externally
- Responsible for updating space management product / image library & IRi data characteristics
- Team Leadership
- Training members of the cross functional team on data systems (Retailer POS, IRi)
- Build effective working relationships and processes with the Sales and Marketing teams with the aim of driving incremental category and brand growth
- Lead cross functional ways of working ultimately ensuring alignment to and focus on business objectives

**Skills and Knowledge**
- Proven Category Management Expertise
- Advanced MS Excel, IRi Temple & Space Planning Skills
- Understanding shopper/consumer/market insights and how these drive category growth in retailers
- Understanding of competitor and market dynamics
- Excellent numeracy, analytical and data interpretation skills
- Understanding brand and key account strategies and interpreting these into customized category plans
- Implementing and evaluating category plans in-store
- Excellent interpersonal skills, able to build relationships and influence at all levels - internal and external
- Confident, assertive self-starter with a drive for results and highly motivated
- High level of initiative, able to drive projects independently
- Structured with organizational skills
- Ability to work under pressure and meet tight deadlines

**Requirements**:

- BComm Degree or suitable tertiary qualification
- Previous experience in a customer-facing Category Management role, FMCG environment (minimum 5 years)
- Prerequisites include advanced skills & working knowledge of external market data software and space planning software
- Knowledge of and advanced skills in Microsoft Office (specifically Excel and PowerPoint)

As per our client’s operational requirements, a clear credit and criminal history will apply

For more information please contact:

- Marlene Smith

  • Category Retail Specialist

    4 weeks ago

    Cape Town, South Africa Red Bull Full time

    **Company Description**: Our goal is to be known as the thought leader when it comes to all topics Category and Shopper. The Category Retail specialist will play an integral role in building, developing and maintaining credible, long-term, category lead relationships with Red Bull’s retail partners. The CRS will work with the National Account Sales team in...

  • Senior Shopper

    2 weeks ago

    Cape Town, South Africa Recruitment Matters Africa Full time

    Our client is looking for a Senior Shopper & Category Manager that will provide strategic and short-term solutions to deliver Category growth, internally and externally. **Responsibilities**: - Lead shopper insight and category insights, leading key initiatives from project development, management to completionLeadership for Category Vision and Drivers...

  • Category Retail specialist

    4 days ago

    Cape Town, Western Cape, South Africa Proactive Recruitment Full time

    Our goal is to be known as the thought leader when it comes to all topics Category and Shopper. The Category Retail Specialist will play an integral role in building, developing and maintaining credible, long-term, category lead relationships with Red Bull's retail partners. The CRS will work with the National Account Sales team in order to leverage category...

  • Junior Shopper and Category Manager

    3 weeks ago

    Cape Town, Western Cape, South Africa HR Genie Full time

    Our client is looking for a Junior Shopper and Category Manager to enhance the competitiveness and profitability of product categories. The successful candidate will provide insights and recommendations to support shopper-centric category strategies that drive sustainable growth.ResponsibilitiesAnalyze and interpret key account and channel-level data from...

  • Category Retail Specialist

    2 weeks ago

    Cape Town, Western Cape, South Africa O'Brien Recruitment Full time

    Are you an insights-driven thinker who knows how to turn data into retail gold? Do you live for category growth, shopper trends, and the thrill of spotting opportunities others miss? Then keep reading — because this is your opportunity to shape how consumers shop and how retailers win. An innovative and leading FMCG powerhouse is looking for a Category...

  • Senior Shopper and Category Manager

    2 weeks ago

    Cape Town, South Africa Talent Acquisition Consulting (Pty) Ltd Full time

    Proven Category Management Expertise Advanced MS Excel, IRi Temple & Space Planning Skills Understanding shopper/consumer/market insights and how these drive category growth in retailers Understanding of competitor and market dynamics Excellent numeracy, analytical and data interpretation skills Understanding brand and key account strategies and interpreting...

  • Shopper and Category Manager

    2 days ago

    Cape Town, Western Cape, South Africa HR Genie Full time

    Our client is looking for a Shopper and Category Manager.ResponsibilitiesShopper & Category Insights LeadershipLead initiatives from development to completion, aligning with category vision and driving shopper conversion.Develop category and shopper insights for planning and segment challenges.Lead workshops to align Marketing, Customer Marketing, and Sales...

  • Junior Shopper and Category Manager

    3 weeks ago

    Western Cape, South Africa Lindt and Sprungli (South Africa) Full time

    **Background of the Company** Lindt & Sprüngli (South Africa) (Pty) Ltd (Lindt SA) started operations in May 2011 and forms part of the Lindt & Sprüngli group of companies. With more than 150 employees, Lindt SA is based in Cape Town with strong regional presence in Johannesburg, Durban and Port Elizabeth and a network of 15 Lindt retail stores. As...

  • Retail Category Manager

    2 weeks ago

    Cape Town, South Africa RM Consulting Full time

    **Qualifications/experience** - BComm Degree or suitable tertiary qualification - Previous experience in a customer-facing Category Management role, FMCG environment **(minimum 5 years)** - Prerequisites include advanced skills & working knowledge of external market data software and space planning software - Knowledge of and advanced skills in Microsoft...

  • Junior Category Shopper Manager

    2 weeks ago

    Cape Town, South Africa Johnson & Johnson Full time

    **JUNIOR CATEGORY SHOPPER MANAGER** **Location: Cape Town, South Africa** **Contract: Full Time** **Consumer & Personal Care **has** **an immediate opening for **Junior Category Shopper Manager role **which will be based in** Cape Town.** **Overall, Purpose of this Job**: This professional will work within Customer Development department responsible for...

  • Retail and Category Insights Manager

    1 week ago

    Cape Town, South Africa AVI Limited Full time

    **Indigo Brands**, based in Cape Town, is a subsidiary of AVI Limited (AVI). Leaders in personal care and beauty products including female and male perfumed body sprays, roll-on deodorants, body care, face care, colour cosmetics and liquid fragrances. Well-known brands include Yardley - Bond Street, Gorgeous, Lace, English Blazer and Lenthéric -Hoity Toity,...

  • Junior Shopper

    4 weeks ago

    Cape Town, Western Cape, South Africa Talent Acquisition Consulting Full time

    Location: Cape Town, South AfricaDepartment: MarketingReporting to: Senior Shopper & Category ManagerA leading global brand in the FMCG industry is seeking a Junior Shopper & Category Manager to join its team in Cape Town. This role is perfect for an analytical and data-driven professional who thrives on uncovering category insights to drive business...

  • Junior Shopper

    1 week ago

    Cape Town, Western Cape, South Africa Talent Acquisition Consulting Full time

    Location: Cape Town, South AfricaDepartment: MarketingReporting to: Senior Shopper & Category ManagerA leading global brand in the FMCG industry is seeking a Junior Shopper & Category Manager to join its team in Cape Town. This role is perfect for an analytical and data-driven professional who thrives on uncovering category insights to drive business...

  • Shopper Data Analyst

    3 weeks ago

    Cape Town, Western Cape, South Africa O'Brien Recruitment Full time

    Are you a highly analytical and self-motivated individual with a knack for uncovering valuable insights from complex data? Do you have experience in the FMCG industry and the ability to influence business decisions through shopper insights and data-driven strategies? If so, I want you to join an innovative and forward-thinking FMCG company, a leader in the...

  • Shopper Data Analyst

    4 days ago

    Cape Town, Western Cape, South Africa O'Brien Recruitment Full time

    Are you a highly analytical and self-motivated individual with a knack for uncovering valuable insights from complex data? Do you have experience in the FMCG industry and the ability to influence business decisions through shopper insights and data-driven strategies? If so, I want you to join an innovative and forward-thinking FMCG company, a leader in the...

  • Category Insights Analyst

    2 weeks ago

    Cape Town, South Africa AVI Limited Full time

    **Indigo Brands**, based in Cape Town, is a subsidiary of AVI Limited (AVI). Leaders in personal care and beauty products including female and male perfumed body sprays, roll-on deodorants, body care, face care, colour cosmetics and liquid fragrances. Well-known brands include Yardley - Bond Street, Gorgeous, Lace, English Blazer and Lenthéric -Hoity Toity,...

  • Retail Store Managers

    2 weeks ago

    Cape Town, South Africa Retail Store Manager Full time

    WE ARE HIRING JOB ADVERT: ASSISTANT STORE MANAGER Tickled pink at what we have in store for you! Thrive on the opportunities that one of the country’s fastest leading and growing plastics and household retailers has to offer in Cape Town. URGENT APPOINTMENT! Join Mambos for a challenging, yet rewarding career in the retail industry. Our store managers...

  • Category Expert and Strategic Planner

    2 days ago

    Cape Town, Western Cape, South Africa HR Genie Full time

    At HR Genie, we are seeking a skilled Category Expert and Strategic Planner to lead our category management efforts.Key Responsibilities:Shopper Insights Leadership: Develop and implement shopper insights strategies to drive business growth and optimize revenue.Category Vision: Collaborate with cross-functional teams to develop and execute category vision...

  • Shopper Marketing Account Manager

    2 weeks ago

    Cape Town, South Africa Ad Talent Africa Full time

    Our client has just secured new business with a global company and together with that an opportunity for a shopper marketing Account Manager has become available. **Responsibilities** - Actively seek out new and potential business - Proactive in converting client’s occasional business to long term contractual business for the business unit - Ensure the...

  • Shopper Marketing Account Executive

    2 weeks ago

    Cape Town, South Africa Hirt & Carter Full time

    **_SHOPPER MARKETING ACCOUNT EXECUTIVE - ** **_HIRT & CARTER - ** **_CAPE TOWN - ** **_CORE PURPOSE OF THE JOB: - ** To increase business capacity by effectively marketing the business unit with specific focus on Shopper Marketing with a view to forging strong rewarding relationships. **_KEY PERFORMANCE AREAS:_** - Achieve and exceed budgets -...