Category & Shopper Manager – FMCG (Retail)

7 months ago

Cape Town, South Africa Service Solutions Full time

Cape Town

Premium FMCG brand is hiring

Position Purpose

The vision for the Category & Shopper Marketing Team is to be a trusted team of Shopper & Category experts in confectionery that is central to providing strategic and short-term solutions to deliver Category growth, internally and externally. The Category team is living a category growth mindset, to grow faster and more sustainably than the category through superior understanding and fulfilment of consumer and shopper needs.

Key Responsibilities

  • Lead shopper insight and category insights, leading key initiatives from project development, management to completion
    • Leadership for Category Vision and Drivers that enables customer teams to persuade key retail partners of the category strategy
    • Create and deliver short and long term shopper insight initiatives, as prioritized by the management team, to support MPD planning & specific segment challenges to turn shoppers into buyers of our brands
    • Leadership of brand / account workshops to enable the Marketing, Shopper Marketing & Sales teams to develop and sell the annual seasonal plans to our key retail partners
    • Lead the key cross functional Shopper Marketing projects
    • Coordination of both qualitative and quantitative consumer & shopper marketing research to lead new insights into the development of the category
    • Lead ongoing development of Category Vision, Drivers & Tactics, to engage our retail partners on the growth opportunities for the confectionery category
    • Through insight, lead and support customer marketing with new activation initiatives for brands to increase their visibility in store

    • Lead for Shopper Marketing contribution to the annual brand planning process
    • Support marketing team with shopper marketing insight/strategies that support new brand initiatives for existing and new products
    • Ensure that the identified shopper strategies play a core role in the company, category and brand long term plans
    • Support customer marketing team with category insight to lead new activation in store, both on and off the fixture.
    • .

  • Planning and Review:
    • Provide support to the internal Brand and Key Account teams by conducting regular business analyses (with the focus on key strategic drivers and opportunities), presentations and merchandising solutions
    • Proactive management of team priorities
    • Build and develop internal reporting databases and templates
    • Manage cross-functional targets
    • Identify key trade opportunities including maximizing in-trade opportunities (ranging, distribution, merchandising and visibility)
    • Oversee development of Category Selling stories
    • Delivering commentaries and sales analysis for monthly business review reports, pro-actively identifying business opportunities and issues

  • Merchandising Input
    • Manage planograms & merchandising guidelines to support category shelving initiatives including the training thereof internally and externally
    • Responsible for updating space management product / image library & IRi data characteristics

  • Team Leadership
    • Training members of the cross functional team on data systems (Retailer POS, IRi)
    • Build effective working relationships and processes with the Sales and Marketing teams with the aim of driving incremental category and brand growth
    • Lead cross functional ways of working ultimately ensuring alignment to and focus on business objectives

Skills and Knowledge

  • Proven Category Management Expertise
  • Advanced MS Excel, IRi Temple & Space Planning Skills
  • Understanding shopper/consumer/market insights and how these drive category growth in retailers
  • Understanding of competitor and market dynamics
  • Excellent numeracy, analytical and data interpretation skills
  • Understanding brand and key account strategies and interpreting these into customized category plans
  • Implementing and evaluating category plans in-store
  • Excellent interpersonal skills, able to build relationships and influence at all levels internal and external
  • Confident, assertive self-starter with a drive for results and highly motivated
  • High level of initiative, able to drive projects independently
  • Structured with organizational skills
  • Ability to work under pressure and meet tight deadlines

Requirements:

  • BComm Degree or suitable tertiary qualification
  • Previous experience in a customer-facing Category Management role, FMCG environment (minimum 5 years)
  • Prerequisites include advanced skills & working knowledge of external market data software and space planning software
  • Knowledge of and advanced skills in Microsoft Office (specifically Excel and PowerPoint)

As per our clients operational requirements, a clear credit and criminal history will apply

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