National On Consumption Trade Marketer Meridian

4 weeks ago

Johannesburg, South Africa Managed People Solutions Full time

**Meridian Wine Merchant **is currently seeking a passionate and results-driven individual to join their team as a **National On Consumption Trade Marketer, **The position is open** Nationally.**

**Job Purpose**:
The National On Consumption Trade Marketer is responsible for all trade marketing solutions in the On Consumption channel in line with brand and portfolio trade marketing strategy.

**Responsibilities**:

- Conceptualise and co-ordinate annual and quarterly on consumption promotional plans and calendar in support of company, portfolio and supplier strategy.
- Support the development of brand and varietal strategies by identifying new and existing trade opportunities.
- Support the development of brand plans and agreed Meridian activity plan by farm based on brand and portfolio objectives.
- Develop, manage and track execution standards of identified brand sales levers for the on consumption channel.
- Work with regional sales operations teams to develop DVA trade activities to support sales strategy and objectives for each brand at regional, segment, channel and investment level.
- Regular trade calls and joint calls with RSMs or KAMs for market intelligence as well as negotiation, development and roll out strategies for activities.
- Source, develop and facilitate the purchase and timeous delivery of point of sale material to support Trade Marketing strategies, plans and objectives.
- Develop and constantly review the On Consumption Trade Marketing Strategy in line with the company and client needs.
- Develop and deliver complete promotional campaigns, activities and sales tools for portfolio and brand products and services.
- Devise and facilitate the continuous collection of customer and consumer data.
- Evaluate and select vendors and suppliers for promotional materials and services to required standards.
- Devise, maintain and develop tactics to strengthen The Wine List War Plan system of support to the sales team in achieving brand, portfolio and company listing objectives.
- Support sales capability by developing brand trade marketing negotiation packs for the sales force.
- Act as a conduit of information flow between clients and Meridian for on consumption brand and portfolio activity as well as quarterly feedback to clients on activity completed.
- Communicate regularly with Sales teams to ensure that implementation plans are on track.

**Requirements**:

- IMM Diploma and/or Bachelor of Science Degree in Marketing.
- Wine Certificate or Diploma (beneficial)
- Minimum 2 years trade and/or marketing experience and track record in sales and/or marketing at national level.
- Experience in strategic and commercial planning.
- Liquor License Legislation (beneficial)
- Consumer Protection Act (beneficial)
- On consumption specific experience

**Closing date**: 20 February 2024

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