Head of Business-to-business Marketing Meridian

3 weeks ago

Johannesburg, South Africa Managed People Solutions Full time

**Meridian Wine Merchant**, an influential presence in the **wine industry**, is looking for an energetic and achievement-oriented individual to become a part of our team as the **Head of Business-to-Business Marketing,** located in the **Johannesburg area**. Rooted in a storied history and devoted to excellence, we are focused on providing outstanding wine experiences for our clients and collaborators.

**Duties and Responsibilities**
- Identify, develop and evaluate the Trade Marketing departmental strategy aligned with all departments to achieve portfolio and brand objectives.
- Act as the conduit of trade marketing information flow between clients, customers and Meridian with regards to brand plans, strategy and new product development.
- Determine and manage discretionary trade marketing budget and funding priorities.
- Development of sales levers, leveraging associated standards by channel and brand.
- Ensure the correct, current and customized content is created for all internal and external communication.
- Manage design, innovation, quality and quantity of company and brand point of sale material.
- Ensure client brand identity integrity is maintained in promotional and trade activities.
- Develop customer brand and wine training and education programmes.
- Assist sales operations with solutions to collect customer, category and brand related market research, competitive analysis and trade marketing audits to improve the effectiveness of trade marketing programs.
- Support the innovation process by providing insight into customer needs, shopper behavior and POP drivers that effect price, positioning, distribution, visualization and promotion.
- Develop quarterly trade marketing activity plan to implement Meridian sales strategy at a national, regional and investment plan level.
- Develop brand and portfolio solutions to implement brand and sales strategy in the trade by way of sales levers.
- Support planning process with activation plan at brand/regional/segment/type level.
- Utilize data and analytical thinking to develop compelling plans (distribution, visibility and activation.
- Identify new and existing channel, point of purchase and consumption opportunities to create pull.
- Develop and manage omni-channel communication platforms to realize the B2B strategic objectives with effective and cohesive delivery of corporate and brand communication.
- Develop internal wine culture and brand training and educational program.
- Ensure media and public relations communication to maximize company and brand exposure opportunities.
- Evaluate viable marketing opportunities and participation in trade and public events, sponsorships and partnerships for the benefit of the company and our clients.
- Effective management of development and career path plans.
- Adherence to relevant policies and procedures.
- Ensure appropriate levels of management and accountability.
- Motivate, delegate and empower appropriately, enabling direct reports to take responsibility and display creativity and initiative.
- Follow through to ensure that personal quality and productivity standards are consistently and accurately maintained.
- Plan and priorities, demonstrating abilities to manage competing demands.
- Demonstrate abilities to anticipate and manage change.

**Qualifications and experience**
- Minimum: BCom degree in Marketing Management or related fields.
- Minimum experience: 5 - 8 years Trade and/or Marketing experience and track record in sales and/or marketing department at national level.
- Postgraduate in Marketing Management and Cape Wine Academy Certificate Course.
- Previous experience in the Liquor industry in a senior managerial role.

**Closing Date: 31 January 2024

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