area marketer

3 days ago


Polokwane, Limpopo, South Africa Smollan Group Full time

Join to apply for the AREA MARKETER role at Smollan

Job Summary:

To drive mechanic registrations on the Castrol FastScan App, promoting awareness and adoption of the platform by visiting independent and non-independent automotive service workshops. The role requires efficient app demonstration, training, and reporting while ensuring strong engagement with the automotive service industry.

Key Responsibilities and Deliverables:

Mechanic Engagement and App Registration
  • Visit designated automotive workshops within assigned territories
  • Register mechanics on the new Castrol App immediately during the visit
  • Provide training on app usage and demonstrate its benefits
  • Gather mechanic feedback on the app and related products
Data Collection and Reporting
  • Accurately collect and input required data points via the internal app (e.g., customer details, mechanic information, app registration evidence, and feedback)
  • Submit daily updates on mechanic registrations and other KPIs
Promotional Activities
  • Distribute Z-cards and leaflets to mechanics and workshop personnel
  • Represent the Castrol brand professionally, ensuring a strong presence in the field
Logistics and Preparedness
  • Utilize FastScan uniforms and equipment, including WiFi devices and power banks, to address app installation challenges (e.g., lack of data or device compatibility issues)
  • Ensure timely and efficient visits in line with the daily and monthly targets
Collaboration
  • Attend weekly meetings with the client and project team for progress reviews
  • Participate in training sessions to understand app functionality and sales techniques
Key Competencies:
  • Organisational commitment
  • Teamwork and collaboration
  • Relationship building
  • Agility
  • Performance and results-driven
  • Continuous growth and improvement
  • Resilience and stress management
  • Service excellence
  • Analysis and problem-solving
  • Sales orientation
  • Quality and detail excellence
  • Communication
Minimum Qualifications: Relevant Diploma at NQF level 5
Drivers' License with own vehicle
Minimum Experience: 2-3 years' experience in sales (app phone sales experience) advantage
Knowledge, Skills & Abilities: Sales and Marketing knowledge in automotive or mobile industry
Customer Service Skills
Effective administration and communication skills
Computer Literacy
Tech-savvy skills
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