Paid Media Specialist/Media Buyer

5 months ago


Edenvale, South Africa The Vine Partners Full time
Position: Paid Media Specialist/Media Buyer

Salary: R30k – R45k

We are seeking a highly motivated and experienced Paid Media Specialist / Media Buyer to join our marketing team. The ideal candidate will manage and optimize paid media campaigns across Google, Facebook/Instagram, TikTok, and email marketing platforms. This role requires a strategic thinker with a passion for digital marketing and a proven track record in driving successful paid media campaigns.

Qualifications Required:

At least 2 years of digital marketing experience
Driver’s license and own transportation
Bachelor’s degree
Digital marketing certification (Google, Facebook, Udemy courses, etc.)

Experience Required:

Hard Skills:

Extensive knowledge of Facebook Business Manager: campaign setup, A/B testing, catalog syncing, FB Pixel/Conversions API, events, custom conversions, retargeting
Extensive knowledge of Google MCC: account onboarding, bid adjustments, keyword research, PMAX campaigns, budget allocation, retargeting
Extensive knowledge of Google Merchant Centre and Facebook Commerce
Basic knowledge of TikTok Business Manager: campaign setup, A/B testing, catalog syncing, conversions, custom conversions
Basic knowledge of Klaviyo (or alternative): list management, segmentation, flow building
UTM configuration
Report generation and analysis

Soft Skills:

Analytical and creative approach
Effective communication within the team and with clients
Timely completion of deliverables and meeting client expectations/deadlines
Problem-solving skills to pivot strategies and meet KPIs

Beneficial Skills:

Experience with WordPress / WooCommerce / Shopify
SEO experience
Lead generation

Key Responsibilities:

Develop, implement, and manage paid media campaigns across Google Ads, Facebook Ads, TikTok Ads, and email marketing platforms
Monitor and analyze campaign performance, making data-driven decisions to optimize ROI
Conduct keyword research, audience targeting, and competitor analysis
Collaborate with the creative team to produce engaging ad creatives and copy
Manage budget allocation and bid strategies
Create detailed performance reports with insights and recommendations
Stay updated with the latest trends and best practices in digital marketing and paid media
Align paid media efforts with overall marketing strategies and objectives
Test new ad formats, platforms, and strategies to improve campaign performance

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