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Digital Campaign Manager

1 week ago


Edenvale, South Africa Shoprite Group Full time

**Purpose of the Job**:

- To develop, implement and manage various digital marketing campaigns through collaboration with internal and external stakeholders to promote product sales through digital platforms.
- Grow website traffic to gain new customers and sales leads while improving brand recognition through using leading digital technologies.

**Job Objectives**:

- Digital Campaign Management
- Manage the company's digital marketing campaigns, i.e. website, social, mailer and paid media from briefing to deployment.
- Advise brand teams with strategies and tactics for various digital marketing campaigns.
- Liaise with internal and external stakeholders to identify digital marketing campaigns aligned with the business activity calendar.
- Liaise and provide creative feedback to brand teams, agencies and stakeholders promptly.
- Keep the Brand up to date with novel digital technologies and advise on new channels and approaches to adopt.
- Digital Account ManagementA solid ability to keep schedules, prioritise tasks/briefs, ensure campaigns/projects are on time and deliver against business objectives.
- Work closely with agencies or suppliers and review their strategies, media schedules or budgets against business needs.
- Manage the company's mailer calendar; and improve consumer acquisition and the health of the business database.
- Manage the company's daily and monthly digital campaign calendar.
- Manage the company's website and ensure the site's overall health to ensure continued traffic improvements.
- Answer day-to-day queries to assist in growth in digital understanding and investment across the business.
- Have a positive can-do attitude and be a problem solver.
- Ensure accuracy across digital channels.
- Stakeholder Liaison
- Liaise with internal departments to understand their needs and provide practical support via our digital channels.
- Liaise with external agencies and provide support in executing effective digital plans
- Engage with relevant internal & in-country stakeholders that will support campaign objectives
- Digital Research & Reporting
- Provide activity reports based on digital analytics tools to senior stakeholders to ensure continued Improvements.
- Study country-specific digital landscape to understand how platforms /channels impact communications.
- Conduct digital audits and assist with overall online brand research that will support the ongoing growth of the consumer base that will feed back into the broader business strategy.
- Monitor Local & International Retailers' digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed.
- Grow and oversee the digital communities, track and report all activities and ensure brand & campaign objectives are achieved.
- Digital Budget Allocation & Management
- Manage the monthly digital budget and ensure adequate allocations across paid media and digital production requirements.
- Utilised budgets against business requirements & brand objectives.
- Liaise closely with agencies around budgets, briefing & optimisations.
- Review live paid media and optimise to reach goals and objectives.
- Monitor and evaluate the return on investment in digital marketing activities.
- Propose and validate budget growth or reductions based on solid research /strategic insights.

**Qualifications**:
Three-year tertiary or equivalent qualification in Marketing, Communication, Media.

**Experience**:

- Experience in online digital marketing, preferably in the retail industry.
- Knowledge of HTML, JAVAscript and various other coding platforms will be advantageous.
- Strong track record of successfully delivering sales growth.
- Managing culturally diverse cross-functional teams essential

**Knowledge and Skills**:

- Digital and social media marketing skills
- Excellent communication and creativity skills
- Good project management skills
- Excellent interpersonal and written skills
- Good Analytical skills

**Applicant Feedback Policy**: