Digital Marketing Strategist
1 month ago
We are seeking a highly motivated and experienced Paid Media Specialist / Media Buyer to join our marketing team at The Vine Partners.
About the RoleThis position is responsible for managing and optimizing paid media campaigns across Google Ads, Facebook Ads, TikTok Ads, and email marketing platforms. As a Digital Marketing Strategist - Paid Media Expert, you will be working closely with our creative team to produce engaging ad creatives and copy, while analyzing campaign performance and making data-driven decisions to optimize ROI.
Responsibilities- Develop, implement, and manage paid media campaigns across multiple channels
- Monitor and analyze campaign performance, identifying areas for improvement and opportunities for growth
- Conduct keyword research, audience targeting, and competitor analysis to inform marketing strategies
- Collaborate with the creative team to develop compelling ad copy and visuals
- Manage budget allocation and bid strategies to maximize return on investment
- Create detailed performance reports with insights and recommendations for future improvements
To be successful in this role, you will need:
- At least 2 years of digital marketing experience, with a focus on paid media
- A strong understanding of Google Ads, Facebook Ads, and TikTok Ads, including campaign setup, targeting options, and optimization techniques
- Experience with email marketing platforms, such as Klaviyo or Mailchimp
- Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions
- Strong communication and project management skills, with the ability to work effectively in a team environment
In exchange for your expertise and passion, we offer a competitive salary range of R30k - R45k per annum, depending on experience.
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