Digital Marketing Manager

2 weeks ago

Century City, Western Cape, South Africa BYTE ORBIT Full time

Skills & requirements
:

01.

QUALIFICATIONS AND EXPERIENCE:

Minimum requirements:

  • 8 years in a relevant marketing role (digital marketing preferred)-Team leadership experience-Experience developing and implementing successful digital campaigns
    Advantageous requirements:Relevant degree in marketing-Experience working for a tech or digital product company02.

YOUR RESPONSIBILITIES WILL INCLUDE:

Develop and manage marketing strategies and campaigns

  • Develop and manage digital marketing campaigns in line with the product's strategic objective
  • Collaborate with crossfunctional teams to ensure integration with the full product and gotomarket lifecycle
  • Identify relevant events and partnerships for Byte Orbit and Byte Orbit Ventures' brands

Oversee social media, paid and SEO strategies

  • Oversee the development of organic and paid social media strategies across platforms, ensuring consistent brand messaging and engagement
  • Ensure SEO best practices are implemented and maintained on the websites and blog posts
  • Along with the Digital Marketing Coordinator, plan and execute paid advertising campaigns (PPC) across platforms like Google Ads, social media ads, and other relevant channels

Copywriting and content management

  • Maintain a strong brand voice and ensure content aligns with the company's values, tone, and brand guidelines
  • Oversee content calendar management and ensure all content pillars are aligned with the strategic objective
  • Conduct PR activities, including writing articles, arranging interviews and organising events
  • Proofread and copy edit comms for both internal and external projects
  • Assist with UX copywriting from timetotime

Manage vendor relationships

  • Manage relationships with external vendors such as marketing agencies, suppliers, printers and any other relevant party

Tracking campaigns

  • Guide the Digital Marketing Coordinator, in identifying key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns
  • Monitor the outcomes of digital marketing campaigns in relation to established KPIs and financial allocations
  • Oversee the monthly and quarterly compilation and presentation of reports

Team leadership

  • Manage and mentor a team of digital marketing professionals, fostering their growth and performance. Provide guidance and direction.
  • Conduct monthly check ins to ensure the team remains engaged, motivated and high performing
  • Ensure that roles and responsibilities are up to date as and when the business needs change
  • Participate in the recruitment process to ensure the attraction and retention of the best talent
03.

COMPETENCIES:

  • Selfstarter and able to work autonomously
  • Inspired creative
  • Collaborative team player
  • High emotional intelligence
  • Critical thinker and natural problem solver
  • Organised and able to work under pressure
  • Multiskilled with varied experience in digital marketing
  • Strong written and verbal communication skills

Benefits:

  • Flexible Working Opportunities
  • Unlimited Growth Opportunities
  • Access To Online Learning
  • Employee Assistance Programme
  • View more benefitsPrint**Share

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