Marketing Manager

2 weeks ago

Century City, Western Cape, South Africa Peermont Global SA Full time

Date:18 Jul 2023

Location:
Palacebet, ZA

Company:
Peermont Global (Pty) Ltd

Job Purpose

  • To manage marketing of various products and service offerings for the online betting unit(Palacebet) by designing a marketing strategy, Drafting, implementing, maintaining, and revising marketing campaigns in order to drive sales and revenue of the company.
    Qualifications
  • Bachelors' Degree in Marketing or similar;
    Minimum Requirements 5 years' related experience;
  • Knowledge and experience in online marketing, media campaigns, affiliate marketing and SEO;
  • Sound management, communication and negotiation skills;
  • Previous sports betting experience would be an added advantage;
  • Ability to prepare, understand and analyse business strategies, financial statements and business plans;
  • Strong numeracy and analytical skills;
  • Proven managerial, problem solving and critical thinking skills;
  • Ability to exercise independent judgement within established policies;
  • Knowledge and interest in various sporting disciplines;
Sound understanding of the POPI Act and other legislation relating to on-line gaming

  • Prior experience in managing affiliate programs
    Main Resposibilites
  • Create and evaluate social media strategies and manage all social media platforms for the business.
  • Manage Paid Social Media Campaigns within agreed budgets.
  • Manage and control the scheduling of CRM mailers and SMS campaigns.
  • Develop new ideas and methods to engage customers on social platforms and grow the social media reach.
  • Optimise content for search engines and lead generation.
  • Create content that helps articulate the value of the products/services.
  • Work closely with appropriate management on launches of new products.
  • Gather and analyse information to better understand market needs for products.
  • Manage the marketing budget and ensure focus on core business goals for online marketing and advertising.
  • Lead and develop a world class affiliate marketing programme by accurately assessing the potential of new affiliate and media partners.
  • Negotiate profitable affiliate deals and media buys within agreed budgets.
  • Develop and manage a successful SEO plan.
  • Benchmark performance of campaigns against standard online media metrics and other defined KPI's.
  • Analyse data daily to spot trends/opportunities and act upon them.
  • Ensure that player activity and changes are closely monitored to ensure maximum extraction of value.
  • Implement appropriate measures to ensure the inclusion of alternative communication methods, promotional mix, user experience and promotional strategy.
  • Provide regular updated to team members and management, summarising campaign performance and planned projected nearfuture campaigns.
  • Regularly review best practice and ensure these are documented and followed.
  • Working with the VIP Hosts to ensure that a customer centric VIP programmes is planned and implemented to ensure that VIP's are effectively identified, developed and retained.

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