SEO Specialist

2 weeks ago


Midrand, Gauteng, South Africa The Change Lab Full time

Responsibilities:

  • Reviewing and analyzing client websites for areas that can be improved and optimized according to the Search Engine Optimisation Best Practices (On page, Off page and Technically)
  • New client setups according to The companies internal SEO process
  • Effective competitor research
  • Compiling detailed strategies and monthly optimisations with a defined roadmap and applicable Key Performance Indicators
  • Liase effectively with our web development provider on monthly SEO action items briefed in and when completed
  • Keyword research for all clients
  • Identifying powerful keywords to drive the most valuable traffic and organic ranking opportunities
  • Defining effective content opportunities, aligned to keyword research, for better client organic ranking opportunities
  • Developing link building strategies
  • Developing SEO Rules for clients where content is regularly updated
  • Keeping up to date with latest SEO development and Google Algorithm updates
  • Completing new ad Account Setup's
  • Completing WordStream Linking and Weekly WordStream Enhancements
  • Creating new Google Campaigns
  • Reloading google Ads Budgets as and when required.
  • Compiling and presenting Monthly reports per client and for internal purposes

Key Abilities:

  • Experience in content marketing and Search Engine Optimisation rules and best practices
  • Working knowledge of Search Engine Optimization
  • Outstanding ability to think creatively, strategically, and identify and resolve problems
  • Excellent verbal and written communication skills
  • Ability to work within a team and independently
  • Familiarization Google Analytics, Google Search Console, Google Ads and WordStream
  • Experience with website optimization tools
  • Strong organizational, time management, and analytical skills

Core Competencies:

  • Passionate about SEO
  • Understanding of all Google Products
  • Google Analytics, Google Search Console, Google Ads and Google Merchant Center
  • The ability to run an SEO Audit and provide a strategic roadmap of website amendments and further optimisations to improve website organic rankings
  • The ability to brief various website changes into our web development team
  • Staying abreast of Google algorithm updates, SEO best practice changes and any other SEO related news or tips.
Duties & Responsibilities to be reviewed every quarter for suggestions and amendments to improve the day-to-day working responsibilities and requirements from the organisation

Salary:
R15, R20,000.00 per month

Ability to commute/relocate:

  • Midrand, Gauteng: Reliably commute or planning to relocate before starting work (preferred)

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