Specialist: Trade Marketer

6 months ago

Midrand, South Africa Liquid Tech (Pty) Ltd. Full time

**Role Purpose**

In line with the SA marketing strategy, to collaborate with the team, to plan, developing and execute a comprehensive trade marketing strategy, to enhance/ amplify brand awareness in the various channels within SA market, drive business engagement into the various channels including the ecommerce, and generate leads for business growth.

**Role Description**

Create and execute marketing campaigns to deliver on the GTM strategy by developing a strong brand identity within the channels across the SA market that reflects Liquid Intelligent Technologies' unique offerings and positioning the brand as a leader in reliable high-speed connectivity, state-of-the-art data centres, and innovative digital services.

Create comprehensive resources to educate channel partners, channel resellers, SME’s & bespoke market segments (i.e.: farmers) about Liquid Intelligent Technologies' offerings, positioning, and value propositions.Develop co-branded marketing materials, collateral, and sales tools that channel partners, Resellers & Internal SME environments can use to effectively promote Liquid Telecommunications products & services.

Develop & implement a clear communication strategy into the partners; reseller, SME & mass market environments to ensure. Confidential Internal they have access to the latest product updates, promotions, and support, utilising all GTM methodologies.Develop Channel newsletters that fosters strong relationships with channel partners & resellers by regular communication to foster a transparent and mutually beneficial relationships.

Create comprehensive resources to educate channel partners; reseller; SME & Mass market about Liquid Intelligent Technologies' offerings, positioning, and value propositions. Assist in the Development of digital assets, including websites, apps, and social media platforms, ensuring they align with the brand's goals and objectives. Assist with SEO planning and strategy.

Budget plan for digital marketing initiatives, ensuring efficient use of resources and adherence to budget. Plan brand awareness campaign through digital marketing initiatives and campaigns targeting identified markets in the telecommunication service industry. Content creation for digital marketing campaigns, ensuring alignment with business objectives and target audience requirements. Social and digital media plan, and track measurement/ leads.

Monthly report to Head of Marketing and Exec: channels
- include trends, insights, event etc. Report to include lead.Confidential Internal generation conversion, vendor management and budget spend vs allocation.Collaborate with internal and external stakeholders to maximise the visibility and impact of campaigns.

Marketing Degree or Diploma, including social and digital media studies: Essential.

4-5 year experience in both the retail & digital marketing within the South African Telecommunication Service industry: Essential

3-4 years social and digital media content creation, planning and execution: Desirable.

4-5 years proficiency in creating, executing, and optimising marketing campaigns: Essential.

4-5 years' experience in the South African Telecommunication industry across SMB; Dealer & Reseller channels: Essential

3-4 year's budget keeping: Desirable.

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