Digital Marketing IT Specialist Intern
4 weeks ago
**Responsibilities**:
- **Digital Marketing Strategy**:
- Develop and execute comprehensive digital marketing strategies aligned with overall business objectives.
- Utilize IT solutions to enhance the efficiency and effectiveness of marketing campaigns.
- **Online Presence Management**:
- Oversee and optimize the company's online presence, including website content, SEO strategies, and user experience.
- Implement web analytics tools to monitor and analyze website performance.
- **Data Analytics and Insights**:
- Utilize data analytics tools to gather insights into customer behavior, preferences, and market trends.
- Translate data insights into actionable recommendations to improve marketing strategies.
- **Marketing Technology Integration**:
- Evaluate, implement, and manage marketing technology solutions, including CRM systems, marketing automation tools, and analytics platforms.
- Ensure seamless integration and functionality across various marketing platforms.
- **Digital Advertising**:
- Plan and execute digital advertising campaigns across platforms such as Google Ads, social media, and display networks.
- Monitor and optimize ad performance based on key metrics.
- **Social Media Management**:
- Develop and implement social media strategies to enhance brand visibility and engagement.
- Utilize social media management tools for scheduling, monitoring, and analyzing social media activities.
- **Content Marketing**:
- Collaborate with content creators to develop engaging and relevant digital content for various channels.
- Ensure content aligns with SEO best practices and resonates with target audiences.
- **Mobile Marketing**:
- Optimize marketing strategies for mobile devices, including mobile-friendly content and app-based campaigns.
- Stay informed about mobile marketing trends and technologies.
- **E-commerce Support**:
- Collaborate with e-commerce teams to optimize online shopping experiences and implement digital marketing strategies to drive sales.
- **Performance Monitoring**:
- Define and monitor key performance indicators (KPIs) for digital marketing campaigns.
- Provide regular reports on campaign performance and make data-driven recommendations for improvement.
**Qualifications**:
- Bachelor's degree in Marketing, Information Technology, or a related field.
- Proven experience in digital marketing, with a strong understanding of marketing technology.
- Familiarity with CRM systems, marketing automation tools, and analytics platforms.
- Proficiency in digital advertising platforms (Google Ads, Facebook Ads, etc.).
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- Up-to-date knowledge of digital marketing trends and best practices.
**Job Types**: Temp to perm, Internship
Contract length: 6 months
**Salary**: R10 000,00 - R12 000,00 per month
**Education**:
- Diploma (required)
**Experience**:
- digital advertising platforms: 3 years (required)
Willingness to travel:
- 50% (required)
Application Deadline: 2024/03/20
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