Digital Marketing IT Specialist Intern
2 weeks ago
Responsibilities:
-
Digital Marketing Strategy:
- Develop and execute comprehensive digital marketing strategies aligned with overall business objectives.
- Utilize IT solutions to enhance the efficiency and effectiveness of marketing campaigns.
Online Presence Management:
- Oversee and optimize the company's online presence, including website content, SEO strategies, and user experience.
- Implement web analytics tools to monitor and analyze website performance.
Data Analytics and Insights:
- Utilize data analytics tools to gather insights into customer behavior, preferences, and market trends.
- Translate data insights into actionable recommendations to improve marketing strategies.
Marketing Technology Integration:
- Evaluate, implement, and manage marketing technology solutions, including CRM systems, marketing automation tools, and analytics platforms.
- Ensure seamless integration and functionality across various marketing platforms.
Digital Advertising:
- Plan and execute digital advertising campaigns across platforms such as Google Ads, social media, and display networks.
- Monitor and optimize ad performance based on key metrics.
Social Media Management:
- Develop and implement social media strategies to enhance brand visibility and engagement.
- Utilize social media management tools for scheduling, monitoring, and analyzing social media activities.
Content Marketing:
- Collaborate with content creators to develop engaging and relevant digital content for various channels.
- Ensure content aligns with SEO best practices and resonates with target audiences.
Mobile Marketing:
- Optimize marketing strategies for mobile devices, including mobilefriendly content and appbased campaigns.
- Stay informed about mobile marketing trends and technologies.
E-commerce Support:
- Collaborate with ecommerce teams to optimize online shopping experiences and implement digital marketing strategies to drive sales.
Performance Monitoring:
- Define and monitor key performance indicators (KPIs) for digital marketing campaigns.
- Provide regular reports on campaign performance and make datadriven recommendations for improvement.
Qualifications:
- Bachelor's degree in Marketing, Information Technology, or a related field.
- Proven experience in digital marketing, with a strong understanding of marketing technology.
- Familiarity with CRM systems, marketing automation tools, and analytics platforms.
- Proficiency in digital advertising platforms (Google Ads, Facebook Ads, etc.).
- Strong analytical and problemsolving skills.
- Excellent communication and collaboration skills.
- Uptodate knowledge of digital marketing trends and best practices.
Job Types:
Temp to perm, Internship
Contract length: 6 months
Salary:
R10 000,00 - R12 000,00 per month
Education:
- Diploma (required)
Experience:
- digital advertising platforms: 3 years (required)
Willingness to travel:
- 50% (required)
-
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