Digital Marketing Specialist

2 weeks ago


Midrand, South Africa Decision Inc Full time

**What Will You Do?**

Key Responsibility:

- Conducting market research and analysing data to identify potential target audiences, Personas, market trends and competitors
- Lead creation of content for B2B audience including whitepapers, case studies, blog posts, and presentations, and exhibit thought leadership to drive engagement.
- Collaborate with sales and technical teams to lead development of sales enablement materials and other collateral that can also be tailored for social media distribution
- Lead market research and competitive analysis to identify emerging trends, opportunities, and challenges within the B2B landscape, and implement findings into strategies and tactics

**Who Do You Need to Be?**
- A minimum of 2+ years experience in social media content and community management
- A minimum of 12 months experience in search engine marketing
- Superb written and verbal communication skills
- An extensive understanding of all facets of social media
- An extensive understanding of search engine optimisation techniques, both on-site and off-site
- Previous experience and a proven track record of obtaining results from social media campaigns
- Previous experience and a proven track record of obtaining results from both SEO and SEM campaigns
- Experience delivering across a wide range of social media channels and campaigns
- Experience with Google Analytics (Including Content Experiments), Google AdWords, and Google Webmaster tools is essential, knowledge of other platforms is advantageous
- Strong experience using Microsoft Excel for reporting, data analysis, and reformatting of data
- A working knowledge of HTML and CSS is essential (ASP,.NET, and PHP advantageous)
- Google AdWords Certified
- Knowledge of Qlick Dymensions is advantageous



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