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Digital Marketing Content Manager
4 months ago
The role of the Digital Marketing Content Manager is to identify the most effective ways of achieving omnichannel customer and/or consumer engagement; working with digital platforms teams to brilliantly execute digital marketing campaigns across all business units.
The roles acts as an active collaborator with Marketers (Brand and Customer Managers) in the development of customized digital marketing content, campaign strategies and continuously suggest improvements to existing strategies, and identify opportunities to increase customer engagement. The role serves as a custodian of our digital content and its usage towards achieving maximum impact in our omnichannel engagement strategy.
The role is also responsible for leveraging analytics to monitor customer engagement, overseeing campaigns progress, and identifying ways to improve engagements through customization.
Our Digital team is innovating how we understand our patients and their needs. Working cross functionally we are inventing new ways of communicating, measuring and interacting with our customers and patients through digital channels and technologies.
**Major Activities and Responsibilities**
- An enterprise-wide custodian of digital marketing content, ensuring it is both available and authorized for use at any given time according to medical and compliance guidelines.
- Collaborate with marketing team in creating customized digital campaigns, informed by L3 and analytical insights about customers / consumer behavior.
- Have a 360-degree view of all digital marketing campaigns underway in the business and advise on how these are sequenced to avoid internal cannibalization, and/or customer/consumer content overload.
- Identifying new opportunities to encourage customer engagement across all digital platforms.
- Monitor and evaluate the performance of various digital marketing campaigns and build a reference library of what works for each brand / customer combination.
- Be an enterprise-wide Social Media Community Manager, ensuring that we are effectively and compliantly executing all social media campaigns - typical work areas being Corporate Communications and Marketing.
**Skills Required**:
- Proven experience working as a digital marketing consultant / specialist - can be from agency side as well.
- Sound knowledge of lead generation, digital marketing tools, social media platforms, and SEO (Search Engine Optimization) best practices.
- Outstanding organizational and time management skills.
- Excellent project management skills.
- Effective communication skills.
- Exceptional customer service skills.
- Strong analytical and problem-solving skills.
**Behavioral Skills**
- High level of curiosity
- Self-driven
- Experimental mindset with tolerance for ambiguity and iteration.
- Stand in the future - anticipate trends and advise the business of the next best thing to adopt or avoid.
- High regard for compliance and ethics
- Winning in teams - ability to get things done through collaboration
- Go-getter, always in-the-know, keeping abreast of trends impacting our business
- Drive diversity and inclusion
**Qualifications**
- Position Qualifications: Bachelor's degree in marketing, communications, business, or related field.
- Required Experience and Skills: 3-5 Years Digital Marketing Experience.
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
**Who we are**
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
**What we look for**
In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue **Inventing For Life, Impacting Lives** while **Inspiring Your Career Growth**.
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
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