SEO Specialist

6 months ago


Midrand, South Africa The change Lab Full time

Reviewing and analyzing client websites for areas that can be improved and optimized according to the Search Engine Optimisation Best Practices (On page, Off page and Technically)
- New client set-ups according to The companies internal SEO process
- Effective competitor research
- Compiling detailed strategies and monthly optimisations with a defined roadmap and applicable Key Performance Indicators
- Liase effectively with our web development provider on monthly SEO action items briefed in and when completed
- Keyword research for all clients
- Identifying powerful keywords to drive the most valuable traffic and organic ranking opportunities
- Defining effective content opportunities, aligned to keyword research, for better client organic ranking opportunities
- Developing link building strategies
- Developing SEO Rules for clients where content is regularly updated
- Keeping up to date with latest SEO development and Google Algorithm updates
- Completing new ad Account Setup’s
- Completing WordStream Linking and Weekly WordStream Enhancements
- Creating new Google Campaigns
- Reloading google Ads Budgets as and when required.
- Compiling and presenting Monthly reports per client and for internal purposes

Key Abilities:

- Experience in content marketing and Search Engine Optimisation rules and best practices
- Working knowledge of Search Engine Optimization
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Excellent verbal and written communication skills
- Ability to work within a team and independently
- Familiarization Google Analytics, Google Search Console, Google Ads and WordStream
- Experience with website optimization tools
- Strong organizational, time management, and analytical skills

Core Competencies:

- Passionate about SEO
- Understanding of all Google Products
- Google Analytics, Google Search Console, Google Ads and Google Merchant Center
- The ability to run an SEO Audit and provide a strategic roadmap of website amendments and further optimisations to improve website organic rankings
- The ability to brief various website changes into our web development team
- Staying abreast of Google algorithm updates, SEO best practice changes and any other SEO related news or tips.

Duties & Responsibilities to be reviewed every quarter for suggestions and amendments to improve the day-to-day working responsibilities and requirements from the organisation

**Salary**: R12,000.00 - R15,000.00 per month

Ability to commute/relocate:

- Midrand, Gauteng: Reliably commute or planning to relocate before starting work (required)


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