SEO Specialist
6 months ago
**Responsibilities**:
- **Reviewing and analyzing client websites for areas that can be improved and optimized according to the Search Engine Optimisation Best Practices (On-page, Off-page and Technically)**:
- **New client set-ups according to the company's internal SEO process**:
- **Effective competitor research**:
- **Compiling detailed strategies and monthly optimisations with a defined roadmap and applicable Key Performance Indicators**:
- **Liaise effectively with the company’s web development provider on monthly SEO action items briefed in and when completed**:
- **Keyword research for all clients**:
- **Identifying powerful keywords to drive the most valuable traffic and organic ranking opportunities**:
- **Defining effective content opportunities, aligned to keyword research, for better client organic ranking opportunities**:
- **Developing link building strategies**:
- **Developing SEO Rules for clients where content is regularly updated**:
- **Keeping up to date with latest SEO development and Google Algorithm updates**:
- **Completing new ad Account Setup’s**:
- **Completing WordStream Linking and Weekly WordStream Enhancements**:
- **Creating new Google Campaigns**:
- **Reloading google Ads Budgets as and when required.**:
- **Compiling and presenting Monthly reports per client and for the company.**
**Key Abilities**:
**Experience in content marketing and Search Engine Optimisation rules and best practices**
- **Working knowledge of Search Engine Optimization**:
- **Outstanding ability to think creatively, strategically, and identify and resolve problems**:
- **Excellent verbal and written communication skills**:
- **Ability to work within a team and independently**:
- **Familiarization with Google Analytics, Google Search Console, Google Ads and WordStream**:
- **Experience with website optimisation tools**:
- **Strong organizational, time management, and analytical skills**
**Core Competencies**:
- **Passionate about SEO**
- **Understanding of all Google Products
- Google Analytics, Google Search Console, Google Ads and Google Merchant Center**
- **The ability to run an SEO Audit and provide a strategic roadmap of website amendments and further optimisations to improve website organic rankings**
- **The ability to brief various website changes into our web development team**
- **Staying abreast of Google algorithm updates, SEO best practice changes and any other SEO-related news or tips.**
Pay: R10 000,00 - R15 000,00 per month
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