Junior Channel Sales Manager

2 weeks ago

Cape Town, Western Cape, South Africa Massive Diamonds Marketing Full time

A Channel Sales Manager is responsible for managing relationships with third-party partners or channels that sell the company's products or services.

Here's a detailed description of their role and responsibilities:

Channel Partner Management:

Developing and maintaining strong relationships with channel partners, which may include distributors, retailers, resellers, VARs (Value-Added Resellers), or other types of partners.


Channel Strategy Development:
Creating and executing channel sales strategies to drive revenue growth through indirect sales channels.

Partner Recruitment:
Identifying and recruiting new channel partners that align with the company's strategic goals and market focus.

Training and Enablement:

Providing training, support, and resources to channel partners to help them effectively sell and support the company's products or services.


Sales Planning and Forecasting:
Collaborating with channel partners to develop sales plans and set achievable sales targets. Forecasting sales volumes and revenue projections based on market trends and historical data.

Performance Monitoring:
Monitoring and evaluating the performance of channel partners against agreed-upon metrics and KPIs (Key Performance Indicators). Taking corrective actions or providing guidance to improve performance when necessary.

Marketing and Promotion:

Coordinating with marketing teams to develop channel-specific marketing programs, promotions, and campaigns to drive demand and generate leads through channel partners.


Contract Negotiation:
Negotiating agreements, contracts, and terms with channel partners to ensure mutual benefit and adherence to company policies.

Market Analysis:
Conducting market research and competitive analysis to identify opportunities for expansion or improvement within the channel sales network.

Collaboration with Internal Teams:

Working closely with internal sales, marketing, product management, and finance teams to align channel strategies with overall business objectives and ensure seamless execution.


Customer Relationship Management:
Supporting channel partners in managing customer relationships, resolving issues, and ensuring a positive customer experience.

Budget Management:
Managing the channel sales budget, including incentive programs, co-op funds, and other financial resources allocated to channel partners.


Overall, a Channel Sales Manager plays a crucial role in building and managing a productive network of channel partners to maximize sales revenue, expand market reach, and achieve business growth objectives.


Requirements :

  • Passed Matric.
  • South African ID.
  • No experience needed.
  • Willingness to learn.
  • Good with people's skills.

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