Junior Marketing Manager

2 weeks ago

Cape Town, Western Cape, South Africa Maspark Sales and Marketing Full time
Join one of South Africa's leading FMCG Sales and Marketing company and become part of a winning team.

If FMCG and building brands excites you, along with a fast paced and innovative environment, then this position may well be for you.

We have an exciting opportunity available for a Junior Marketing Manager based at our Head Office in Cape Town.

The job specification is listed below.

  • Brand Strategy Development: Assist in the creation and implementation of brand strategies and marketing plans to establish a strong brand presence and achieve business objectives.
  • Campaign Planning and Execution: Collaborate with crossfunctional teams to develop marketing campaigns, including advertising, promotions, and digital marketing initiatives, ensuring brand consistency and message effectiveness.
  • Market Research and Analysis: Conduct market research, analyze consumer insights, and monitor industry trends to identify opportunities and make datadriven recommendations for brand positioning and targeting.
  • Brand Messaging and Communication: Help develop and refine brand messaging, tone of voice, and visual identity across various marketing channels, ensuring consistent brand representation.
  • Content Creation and Management: Contribute to the creation and management of marketing content, such as social media posts, website copy, blog articles, and other promotional materials, aligning with brand guidelines.
  • Brand Performance Monitoring: Track and analyze key brand performance indicators, such as brand awareness, customer perception, and market share, and prepare regular reports to evaluate campaign effectiveness and identify areas for improvement.
  • Collaborative Collaboration: Collaborate with internal teams, including product development, sales, and creative services, to align brand strategies with overall business objectives and ensure consistent brand representation across all touchpoints.
  • Competitive Analysis: Monitor and analyze competitor activities, market trends, and industry best practices to identify opportunities and provide recommendations for maintaining a competitive edge.
  • Budget Management: Assist in managing marketing budgets, ensuring resources are allocated effectively to support brand initiatives and maximize return on investment.
  • Relationship Management: Build and maintain relationships with external vendors, agencies, and partners to support brand initiatives and leverage additional marketing opportunities.
  • Brand Activation : Manage the national brand activations teams. Ensure brands are presented to consumers in the correct way. Set objectives for samplers. Manage the HR function of the activations team.
  • POSM Tracker and Brand Asset management : Manage company brand assets by keeping a register. Manage the national POSM tracker.

Requirements:

  • A relevant tertiary qualification
  • Basic design experience on Adobe suite or similar
  • Comprehensive understanding of the digital environment
  • Individual must have strong industry track record
  • 35 years Brand Marketing Management experience
  • Must have experience managing a team (direct reports)

Skills:

  • Proven track record and ability to market a brand by demonstrating innovative and creative thinking within this area.
  • Ability to persuade and influence both internal and external stakeholders.
  • Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving.
  • Experience in FMCG industry
  • Strong written and verbal communication at all levels of organisation.
  • Proven leadership and people management ability.

Behaviours:

  • Effectively considers the diverse needs of various stakeholders
  • Applies market and business insights in order to drive organisational objectives
  • Conveys information and communicates ideas in a clear, concise and impactful manner
  • Understands, anticipates, and meets the needs and expectations of customers
  • Interprets and simplifies complex and contradictory information when resolving organisational problems
  • Resilience and emotional maturity
  • Proven leadership and people management ability.

Salary:
R20 000,00 - R30 000,00 per month

Application Question(s):

  • Do you own a reliable vehicle that you would be able to use for work?
  • Do you have any design experience? Preferably Adobe Suite or similar
  • Do you have any digital marketing experience?
  • Have you ever managed or been involved in brand activations or events management?
  • Do you reside in Cape Town or surrounds?

Experience:

  • Brand or
Marketing Management: 3 years (preferred)

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