Channel and Customer Marketing Manager

2 weeks ago

Cape Town, Western Cape, South Africa Campari Group Full time

Date:
Jul 4, 2023- Location: Cape Town, Western Cape, ZA- Additional Location:

  • Function: CCM
  • Seniority Level: Mid-Senior level
  • Employement type: Permanent
  • Workplace Type: Hybrid
  • Company: Campari South Africa (PtyCampari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.


Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

_Company_:
Campari South Africa

_Job Title_:
Channel & Customer Marketing Manager SA

_Job Location_:
Cape Town

_Reports to_:
Managing Director

_Organizational Layer_:
Local

Role Context


Campari Group, one of the top international players in the Premium Spirits Category, is substantially invested in Africa, as we see great opportunities for our brand portfolio.

The South Africa chapter of the business, is the 20th IMC - in-market company, a fully owned operation to further develop our already solid market presence, founded on the Premium Vodka Market Leader, SKYY and on the expanded portfolio of Bisquit & Dubouché, Aperol, Bulldog Gin, Espolon tequila as well as Cinzano Vermouth and Sparling Wines, Lallier Champaign, Wild Turkey Bourbon, Grand Marnier, Frangelico, Glen Grant Whiskey, Campari, Appleton Rum, Bickens Gin.


General Role Description


The Customer Marketing Manager South Africa, reporting to the Country Managing Director is responsible for providing Off-Trade and On-Trade Channel & Customer Marketing leadership, developing and executing a CCM integrated approach to deliver business results across the full brand portfolio.

He/she works closely with the brand marketing team; regional commercial leadership and the national key accounts team, in a multicultural environment.


Key Responsibilities and activities

  • Defines the Channel Segmentation model with the Commercial team and assists the Commercial team in the implementation.
  • Drives the Perfect Store rollout for implementation in the SA market to establish a common framework and way of working and "look of success"
  • Defines Brand and Category building initiatives at store level, to drive Shopper consideration and conversion
  • Creates and develops the brand specific programs (consumer experiences, promotions, etc.) to support the brand building in the outlets across both on and off premise channels.
  • Analyzes channel data and researches in close collaboration with the Commercial and Marketing team to identify growth opportunities at channel and category level.
  • Consults and supports the local Commercial team on the local POS development & implementation.
  • Responsible for the allocation and management of the CCM A&P budget dedicated to the brand.
  • Implement and deliver local annual Customer Channel Marketing plans in line with strategic priorities for the key brand/market combinations, with the ultimate goal of enhancing visibility, consumer/shopper and bartender engagement at the point of sale.
  • Works closely with Area Sales Manager and sales teams to plan and execute BTL activities in the different channels and ensures promotional execution;
  • Responsible for coordinating with POS suppliers for implementation and execution of different activities contained in the marketing plans; follow through to ensure proper execution of POS materials, gifts, brand kits and visibility items;
  • Performs field visits together with commercial team in a systematic and recurring way to get first hand insights on the different outlets and locations, incl. issues and opportunities.
  • Manage and track BTL activities' performance and ROI; analyses consumer trends, in store visibility activities, sales performances in order to propose new strategies and activities and provide inputs into the yearly strategic & budget exercise
  • Work closely with Brand Marekting team to ensure brand guidelines are followed in the execution process
  • Able to translate observations into insights while developing and executing all promotional activity
  • Management of POS in the warehousing process to ensure low or no wastage and drive ease and efficiency of use
  • Work closely with Key Account Manager to produce and execute all annual planned activity including E-Commerce support
  • Conduct comprehensive measurement and effectiveness (M&E) on sizeable campaigns to determine improvement areas going forward and to ascertain whether to continue with the initiative or not.
  • Liaise with the Global Customer Marketing teams to obtain best in class programs that could be adopted for the South African market.
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