Growth Head

2 weeks ago


Johannesburg, Gauteng, South Africa FirstRand Full time
About us, purpose, experience and qualifications

about us:

- make a promise
- be deeply invested
- value our differences
- build trust, not territory
- have courage
- always do the right thing

purpose:

  • To formulate and position growth management multiple value chains, operating models and frameworks in a broadly defined organisational strategy in order to position and enable horizontal alignment, implementation and adoption

experience and qualifications:

  • Bachelor of Commerce: Finance
years experience in a similar environment, of which - 4 years ideally at senior management level
additional requirements:

  • Growth Head
  • Search
  • 35 Years' paid media experience in a digital media agency, of which 12 years was at a junior management level
  • Paid search experience together with the integration of social media with Google Analytics 4 and Firebase, Google Cloud Platform and Ads Data Hub would be advantegous
  • Digital Marketing and or Media qualifications will be advantageous, such as Google or any other industry certifications
  • Lead and develop a paid search team.
  • Manage and orchestrate the end to end process for paid search campaigns via the campaign management team including setup, monitoring of performance, optimisation, AB testing and reporting.
  • Design, manage, and implement ongoing paid search campaigns through collaboration with the tech, performance and data teams.
  • Own, drive, and report on key metrics related to channel performance and brand and performance marketing KPIs.
  • Innovate meaningful tests and improvements across the conversion funnel.
  • Manage large budgets, analyse and develop campaigns, supervise all acquisition media buying.
  • Paid search reporting, including insights and recommendations.
  • Implement QA (Quality Assurance processes) pre and post go live of campaigns.
  • No Referral plan is assigned to this job

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