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Brand Manager: Futurelife

1 month ago

Durban, South Africa PepsiCo Full time
Overview

We are PepsiCo

PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world. Our portfolio — including Lay’s, Doritos, Gatorade, Pepsi and Quaker — consists of many iconic brands that generate more than US $1 billion each in estimated annual retail sales, helping to deliver more than US $70 billion in net revenue in 2020.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive. Through PepsiCo Positive, we are charting a new course to drive positive action for the planet and people. PepsiCo Positive is an end-to-end strategic business transformation with sustainability at the centre of how we will create growth and value by operating within planetary boundaries and inspiring positive change.

In South Africa (SA), you will find our products across the region at breakfast, lunch or dinner. At the gym or on the field. In the office or on the go. We refresh, restore and rejuvenate our consumers all day, every day with our key brands including Simba, Lay's, Liqui Fruit and Bokomo range of cereals. PepsiCo SA employs more than 13, 000 people across our three business divisions: Bakeries, Grains, Foods, Fruit, Snacks, Juice & Beverages.

Responsibilities

Accountabilities:

Marketing, Brand & Business Strategy: Lead the Marketing Strategy and Annual Planning process. Category and market evaluation, business opportunities and priorities, strategic objectives and innovation funnel. Marketing operations & execution: (brand management) development and execution of the 360-marketing support plan to achieve strategic objectives for each profit centre and innovation launch campaigns, performance tracking and analysis Customer Marketing: Develop, execute, manage and track trade and customer marketing plans, aligned with the individual key account managers, and operational field team. Includes customer engagement and close support of sales team for buyer reviews and innovation listing meetings Promotional Planning: Determining required promotional plans based on performance by profit centre and ensuring alignment and execution with sales team and promotional marketing support below the line. Innovation project Management: Innovation project gate management, ATL & BTL communication strategy development and execution (incl instore/customer execution), Volume assumption and alignment with customer team, Creative Asset and Content development: Strategic and creative brief development for ATL and BTL communications and agency scoping/management of internal creative team Management of Agencies and third-party suppliers: Relationship management and KPI tracking of all creative, activation and strategic agencies Demand forecasting: Volume impact from ATL & BTL activity input into all forecast meeting in conjunction with broader team Budget Management: management of budgets by profit centre aligned to achieving overall business objectives. Pricing: inputting of pricing and promotional strategies and ensuring compliance. P&L Management: monthly P&L review assessing issues and opportunities to land top line and bottom line targets. Category Reviews, Market Research and Consumer Insights: Market data scanning and analysis for all categories to track performance and determine marketing activity and identify innovation opportunities. Digital Marketing: work with our agency to develop and implement targeted digital marketing strategies and content including social media, search optimization, lead generation, email marketing, content marketing, and online advertising. com/Direct to Consumer: responsible for the full management of ; develop the strategy and manage the execution of the e-commerce channel ( inclusive of marketing support channels, promotional planning and pricing strategies. TV: Management of the production of TV Commercials, creative concepts, liaising with the production houses, copywriting and project management Trademarking: Management of all trademarking for the brand and liaising with the legal teams Schools Programmes: Management of the schools programme strategy and executional plan International Markets: Management of the Indian Market: Demand planning, Marketing and promotional planning Qualifications 3 year tertiary Marketing qualification - Diploma / Degree minimum Ability to leverage cross-functional teams. Ability for Strategic as well as Tactical & Operational thinking Strong communication skills to facilitate cross functional interactions with other functions: DX, insights, finance, sales, manufacturing & logistics Strong Execution focus of brand Marketing activity, partnering with Agencies, Shopper, Customer to bring to life Project Management skills for innovation / renovation projects with Commz & NPD Focus on deliverables to meet AOP targets on vol, NR Financial acumen to manage A&M and provide reporting as needed

“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"