Brand Manager

6 months ago


Durban, South Africa RCL FOODS Careers Full time

At **RCL FOODS** we see and do things differently, we think bigger, work smarter and as a team collectively work towards achieving our ambition, to **Grow What Matters**

**RCL Foods** is seeking a dynamic and strategic **Brand Manager** to join our Culinary Portfolio team. The role will be based in **Westville or Gauteng** reporting into the Marketing Executive.

**Duties & Responsibilities**:
**Key Responsibilities**:

- Develop and implement comprehensive brand marketing plans aligned with business objectives and consumer insights.
- Drive product innovation and portfolio expansion by identifying market trends, consumer needs, and competitive landscape analysis.
- Collaborate cross-functionally with product development, sales, and supply chain teams to ensure seamless execution of marketing initiatives.
- Manage advertising, promotion, and digital marketing campaigns to maximize brand visibility and customer engagement across multiple channels.
- Conduct regular performance analysis and market research to track brand performance, identify growth opportunities, and recommend strategic adjustments.
- Cultivate strong relationships with external partners, agencies, and key stakeholders to support brand initiatives and partnerships.
- Lead and inspire a team of marketing professionals to foster creativity, collaboration, and excellence in execution.
- Budget management and financial accountability for all marketing activities within the culinary portfolio.

**Minimum Requirements**:
**Qualifications**:

- Bachelor’s degree in marketing
- Minimum of 5 years of experience in brand management, preferably within the food industry.
- Proven track record of developing and executing successful marketing strategies that drive brand growth and market share.
- Strong analytical skills with the ability to interpret data and market trends to make informed business decisions.
- Creative thinker with a passion for food and culinary trends
- Excellent communication, presentation, and leadership skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.


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