Executive Brand Manager
6 months ago
My client is seeking an Executive Brand Manager with experience in FMCG sales or On Con to drive the building of SFP brands across face-to-face opportunities within a given territory or area. The incumbent will drive operations and performance with the identified LAMPs (Legal-Aged Meeting Places) to seek out new social opportunities and support event plug ins to drive brand awareness and equity. This is a 24 month contract.
- Tertiary qualification in a business management/ related field.
- Driver’s License valid for more than 12 months is required.
- Minimum 3 years’ experience in FMCG sales or On Con.
- Experience in consumer engagement, brand experience or event planning is advantageous.
- Experience in Full Microsoft Office Suite (Works, Excel, PowerPoint, Outlook).
- Advocate for the SFP group of brands and products for PMSA within your existing professional network.
- Regularly network within LAMP Event environment to maintain an understanding of opportunities prospects aligned to brand strategies and omnichannel focus areas.
- Drive brand acceleration and growth by ensuring relevant brand staging as required per campaign, brand, and communication cycle.
- Negotiate and maintain a base of LAMP venues within area to achieve marketing KPIs as set out (Visibility, engagement, equity).
- Track and report on key compliance and campaign results using provided systems and tools, aligned to set objectives to measure impact.
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Key Stakeholders in market:
- Brand Engagement Manager (direct Supervisor)
- Brand Engagement Lead
- Marketing Brand Engagement Manager
- Commercial Deployment Manager
- Regional Sales Managers
- Territory Development Representatives
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