Brand Manager
1 week ago
KwaZulu Natal, Durban
- R 25 000 - R 30 000 Monthly
**.**
**Responsibilities**:
- Strategic marketing management to ensure key business objectives such as brand equity, revenue growth, market share, cost reductions and profit maximisation are met
- Develop and implement brand strategy and plan to increase market share and maximise profitability within the context of utilising internal and external analysis as well as competitor, consumer and industry trend insights
- Ensure that brand positioning and the communication platform resonates with the identified target market
- Lead new launch projects by interacting with key stakeholders
- Assist in shopper plan development and support execution in conjunction with the Shopper team to ensure that weighted distribution, share of shelf and new launches are optimised
- Ensure ongoing business sustainability, profit maximization and growth using a combination of business, market, competitor and consumer insights (desktop research, in-trade observation, social media commentary, market research where necessary)
- Highlight opportunities and risk to various organisational stakeholders, creating business cases for new projects, action plans and implementation of tactics where necessary
- Financial understanding and analysis of brand portfolio, new projects as well as management of budgets, inventory and media investment optimisation
**Requirements**:
- Minimum 4 years’ post-degree experience
- Marketing in FMCG with interaction with trade and sales (at least 3 years) will be advantageous
- Degree in Marketing, Business, Communications, Digital Marketing or Advertising
- Ability to develop a brand strategy with a thorough demonstration of how to translate marketing principles and insights into tangible plans and activities
- Competency to pull and analyse market research and utilise insights to drive strategic marketing and business initiatives and decision making
- Solid understanding of shopper principles and category management
- Stakeholder management and the ability to influence, network and lead to drive alignment and facilitate decision making
- Advanced Microsoft Office capability with the ability to put together attractive, well thought out presentations and present in a confident manner
- For more information please contact:
- Lee-Ann Cullen
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