Brand and Communications Manager

Calling all risk-takers and masterminds of marketing magic Are you ready to step into the exhilarating world of **iGaming** and take charge as a **Brand and Communications Manager**? We have an exciting new career opportunity for you to join a company that provides the best, leading-edge global support services to a variety of international organisations in **Cape Town**. Welcome to the Casino Royale of **job** opportunities, where you’ll dive headfirst into a whirlwind of betting, wagers, and digital sporting battles. As the mastermind behind a thriving **online sportsbook** brand, you’ll be the conductor of excitement, orchestrating a symphony of gaming thrills and unforgettable experiences for players worldwide. So, if you’ve got a knack for turning zeroes into heroes, a flair for captivating audiences, and the audacity to take risks in the name of success, this is the opportunity you’ve been waiting for.

Your key **job** responsibilities as the **Brand and Communications Manager** in **Cape Town** will include:

- Responsible for the **Sportsbook** product, its customers and overall ROI
- Own the monthly and quarterly sportsbook communication plan and ensure impeccable planning and end to end execution of campaigns (this includes campaign briefing, defining customer segments, brainstorming with copywriters and designers, signing off assets and marketing materials and reporting on and evaluating results)
- Manage marketing concepts and campaigns to enhance the customer experience, maximise activity to generate return on investment and increase customer lifetime value
- Working with teams to deliver monthly promotional/CRM calendar and any ad hoc promotions
- Ensuring a seamless experience for the customer from comms through to the online site, ensuring the development and continuous optimisation of lifecycles
- Liaising with BI and business development to ensure promotions and bonuses are refined to be both effective and cost-efficient. Raising any ad hoc BI requests to gain insight into player behaviour and activity
- Work closely with the internal and external stakeholders to ensure execution and quality across-the-board in terms of site experience and customer journeys are effective and constantly improved upon on all devices
- Product development; features scheduling, coordinating the launch of new features, feeding into creating new features, games release schedules, coordinating plans
- Build close relationships with business functions including but not limited to Call Centre, Marketing, BI, Business Development, Operations and Product teams
- Responsibility for maintaining KPIs, including but not limited to player numbers, deposits, withdrawal ratios and frequency of visits to the sites across all player groups
- Strong knowledge of Sportsbook play and risk management and ability to profile players effectively
- Detailed competitor analyses with planned solutions on shortfalls

Requirements for this **Online Casino Brand Manager job** in **Cape Town**:

- At least 3 years iGaming experience in a Marketing or CRM role
- Strong knowledge of Sportsbook advantageous
- Strong online/digital marketing experience and knowledge base
- Excellent CRM experience (comms optimisation / Segmentation and Offer Strategies)
- Project Management
- Player UX and UI optimisation
- Proficient in Excel, and reporting software with the ability to analyse, report and present results and findings to different stakeholders
- Problem-solving, influencing and strategy development skills
- Passionate, self-motivated, dynamic and able to take the initiative
- Strong team leader and people management skills
- Work well with different personality types
- Deadline driven
- Positive energy