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Brand Manager

2 weeks ago

Western Cape, South Africa Lindt and Sprungli (South Africa) Full time

**Background of the Company**

Lindt & Sprüngli (South Africa) (Pty) Ltd (Lindt SA) started operations in May 2011 and forms part of the Lindt & Sprüngli group of companies. With more than 150 employees, Lindt SA is based in Cape Town with strong regional presence in Johannesburg, Durban and Port Elizabeth and a network of 16 Lindt retail stores.

As global leader in the premium chocolate sector, Lindt & Sprüngli looks back on a long-standing tradition of almost 175 years which takes its origins in Zurich, Switzerland. Today, quality chocolate products by Lindt & Sprüngli are made at 12 owned production sites in Europe and the USA. The products are distributed by 28 subsidiary companies and branch offices, in around 500 Lindt shops and cafés, and also via a comprehensive network of more than 100 independent distributors around the globe.

**Position Purpose**

To develop and implement the short and long-term brand strategies that deliver both the sales and profitability objectives through leading and influencing support departments and project teams. Within our highly motivated Marketing Team in Cape Town, we currently have one opening for a young professional.

**WHO IS OUR TARGET GROUP?**
- Completed relevant Bachelor / Master’s Degree or equivalent
- 3-5 years of brand marketing experience in a junior position in a leading FMCG company
- Team player with drive and effective communication skills who is willing to learn and grow into a senior position
- Deciding & Initiating Action
- Presenting & Communicating Information
- Analysing, planning & organising
- Coping With Pressures & Setbacks
- Very good analytical, logical and conceptual capabilities
- Fluent in English (written and spoken)

**Requirements**:

- Entrepreneurial spirit with good communication, negotiation and project management skills
- Solid financial and commercial/sales acumen
- Confident, assertive self-starter with a drive for results and highly motivated to deliver over expectations
- Ability to work under pressure and meet tight deadlines with attention to detail
- Ideas and solutions driven
- Strategic thinking ability and sharp analytic and data interpretation skills
- Organized and with attention to accuracy. Ability to plan, manage and lead multiple projects simultaneously
- Strong formal presentation skills
- Ability to work independently and within a team to foster collaboration in a fast-paced environment

**Key Responsibilities**
- Brand planning and execution in conjunction with line manager
- Translate international guidelines into a local strategy and develop 3+ year marketing vision and plan for your dedicated brand portfolio.
- Develop, implement and monitor strong (and smart) A&P plans and create excitement around the brands with uncompromised focus on supporting the premium equity of Lindt. Mobilize the company and work closely with International Marketing and external partners (agencies, printers, brand partners) to execute timely and with high attention to detail.
- Do trade visits and conduct consumer research as needed to build consumer knowledge and to support decision making process.
- Partner with Trade Marketing and Key Account Management to bring initiatives into stores and to guarantee aligned campaign look and feel.
- Presentations to key stakeholders on new projects / product lines / marketing initiatives in order to get buy in and commitment (incl. South African management team and international managers and directors)
- Management of product P&L’s in conjunction with line manager
- Take ownership of the product P&L’s to meet growth and profit targets
- Drive your dedicated brand portfolio by evaluating, developing and recommending new product and marketing initiatives based on consumer and customer insights
- Develop new aspects to the product line (packaging, price point, SKU rationalization) with focus on product profitability
- Work in conjunction with the Trade Marketing, Controlling and Key Account teams to analyze business results and to translate the brand strategy into customer marketing objectives and commercial strategies.
- Generate market insights and screen international marketing plans to identify new growth opportunities for South African business
- Leadership
- Work and lead within a highly motivated Marketing Team and in cross-functional teams to leverage business potential and to help improve processes for Lindt & Sprüngli South Africa