Digital Marketing Manager

3 weeks ago

Cape Town, South Africa Fuse Universal Full time

About Fuse Universal

We're Fuse. And our mission is to help our customers unlock the knowledge and expertise that their people need to improve their skills and perform in their work. Enabling everyday learning moments isn’t just our motto, it’s why our clients like, JLR, Scandic Hotels , Hilti and Lotus Cars choose us to help power their organisational learning culture. With our award winning AI powered platform, we are proudly redefining the way that people and organisations learn and communicate.

From our beginning in London 2010, we now have over 110 employees located across the globe from South Africa, the US, Mainland Europe, India, Singapore and the UK. We encourage each Fuser to decide where they perform at their brilliant best. We invest in our people and culture, offering competitive financial, health, social and security benefits as well as working remotely but collaboratively through our platform.

We're on the lookout for the next passionate and ambitious person to join our mission. Are you ready to be part of the Fuse tribe? We would love to hear from you

About this role

We are seeking a highly motivated and results-driven Digital Marketing Manager to join our dynamic marketing team, based remotely. In this role, you will be responsible for planning, executing, and optimising digital marketing strategies that drive brand awareness, lead generation, and prospect engagement. Your responsibilities will span across various digital channels, including newsletters/email marketing, social media and webinars and, with the aim of attracting, educating, and converting prospects

This role is ideal for a proactive, detail-oriented individual who flourishes in a fast-paced, agile environment. You’ll have the opportunity to collaborate with cross-functional teams across sales, product, and marketing, gaining exposure to a wide range of digital marketing activities while contributing to the growth of our platform.

About the team

At Fuse, the marketing team plays a pivotal role in accelerating the company's growth in the global market for enterprise learning solutions. You will report directly to the President and Founder, working alongside a highly collaborative and innovative marketing team to develop strategies that expand our reach and impact.

Your Responsibilities

- Content Creation & Management: Collaborate with our in-house creative agency to produce high-quality case studies (video and written formats) that highlight customer success stories.
- Social Media Strategy: Lead the social media strategy, focusing primarily on LinkedIn to engage and grow our audience, with secondary efforts on platforms like YouTube. Monitor engagement metrics and continuously optimise content.
- Event & Email Marketing: Support event marketing efforts, including digital promotion of industry conferences and webinars with expert guest speakers. Develop and manage email marketing campaigns, creating our monthly newsletter, workflows and tracking performance to ensure maximum impact.
- Website & Landing Pages: Design and optimise landing pages aimed at lead generation, ensuring seamless user experiences and effective conversion tracking.
- Analytics & Reporting: Use Hubspot and other tools to track campaign performance, run reports, and propose improvements to support our marketing outcomes.
- Cross-Department Collaboration: Work closely with the sales, product, and event management teams to ensure alignment across all marketing initiatives.

Requirements

Qualifications & Experience

- Proven experience in a digital marketing role, ideally within a B2B/ SaaS environment.
- Strong copywriting skills with excellent attention to detail and a creative mindset.
- Proficient in using social media channels, especially LinkedIn, for B2B marketing purposes.
- Experience with email marketing tools and campaign optimization.
- Analytical thinker with experience in using data to inform marketing strategies and decisions.
- Ability to manage multiple projects simultaneously and thrive in a fast-paced environment.

Desirable Skills

- Working knowledge of SEO best practices and content optimization techniques.
- Familiarity with marketing tools such as, HubSpot, LinkedIn and YouTube.
- A keen interest in staying up to date with the latest digital marketing trends and tools.

Benefits

- Remote first and flexible working
- L&D - peer and platform learning - it’s at the heart of what we do
- 22 days holiday per full calendar year + your birthday off
- Perkbox - wide ranging benefits; discounted shopping and services
- Medical Aid
- Homeworking/ Wellbeing Allowance
- Employee Assistance Programme
- Enhanced maternity & paternity leave
- Company socials
- Employee recognition awards: Employee of the Month, Long service awards, Employee referral scheme

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