Digital Marketing Manager

7 months ago

Cape Town, South Africa ooba Full time

The purpose of this role is to grow the value and exposure of the Group through the development and execution of strategic digital marketing initiatives.

**Qualifications & Requirements**:

- Relevant degree or equivalent NQF level 6 qualification
- Financial services experience
- Strong digital marketing experience
- 7+ years’ hands-on professional experience with multi-channel digital marketing strategies (including planning and execution)
- Track record of developing and implementing digital marketing communications plans that have produced significant, impactful and measurable ROI results (portfolio of evidence) Track record of success in a B2C and B2B digital marketing environment

**Required competencies**:

- Creativity
- Analysing and forming opinions
- Cooperation
- Market orientation
- Helicopter view
- Teambuilding
- Results-orientated Strategic insight

**Skills**
- Data Analysis
- Content Creation
- SEO & SEM
- CRM principles
- Communication Skills
- Social Media Design Skills

**Duties & Responsibilities:
**Digital strategy development, implementation and execution**
- Set actionable strategic priorities for digital marketing that is aligned with the business objectives and ensures successful implementation and measurement thereof.
- Provide input into the development of the Group Marketing strategy
- Develop the Digital Strategy including communications, media, channel, B2B, B2C, e-commerce and CRM
- Develop and manage substantiated, innovative and consumer driven digital initiatives in order to deliver against the key business targets outlined in the existing marketing strategy
- Engage and work with agencies to devise strategies to grow ooba’s channels’ contribution to total sales

**Digital channel development**
- Enable business growth and sustainability through the identification and implementation of new digital platforms
- Develop and implement co-owned e-commerce channels
- Grow and develop e-commerce opportunities to meet customer needs and revenue streams
- Create relationships with third party aggregators / delivery channels
- Identify and introduce digital platforms to enhance the overall customer experience
- Evaluate and suggest appropriate technology to improve ooba employees’ experience
- Evaluate potential digital partnerships to benefit the Brand
- Support the Group Marketing Manager in developing a long term B2B strategy aimed at driving alternative revenue streams for ooba

**Digital communication and media management**
- Support the Group Marketing Manager in creating and implementing the long-term digital communications strategy across all channels
- Support in the creation and enforcing of digital communication protocols and policies
- Evaluate and report on the effectiveness of online communication campaigns and revamp where required
- Evaluate and recruit media service providers
- Negotiate terms and conditions, retainers and manage SLAs
- Facilitate digital platform support of the crisis communications team

**Business enablement through digital growth**
- Review new technologies to ensure that ooba remains current with regard to developments in digital marketing
- Review reports and suggest improvements to the ooba website, managing any future re-designs of the website
- Proactively identify ways in which ooba can incorporate multimedia into its marketing campaigns and communication
- Work with design, marketing and technical specialists to oversee long term improvement programs including major re-designs, incremental changes and page-specific testing
- Maintain a marketing automation infrastructure and implement best practices, including guidelines for internal communication channels, landing pages and campaigns
- Conduct digital pilots for testing and reporting purposes in order to develop best practices that can be replicated across the organisation
- Adhere to audit, regulatory and compliance requirements from a digital perspective

**Digital revenue generation**
- Collaborate and negotiate with Business unit heads for the use of digital services
- Create pricing model for the delivery of digital platform services and negotiate SLA’s
- Review digital platforms for Brand standard alignment

**Reporting and BI**
- Determine requirements for the appropriate reports and dashboards based on business needs
- Analyse digital platform and media data Provide insights into digital and media performance

**The above position includes, but is not limited to the above.

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