Digital Marketing Manager

5 months ago

Cape Town, South Africa JenRecruitment Full time

**QUALIFICATIONS AND EXPERIENCE**:
**Minimum requirements**:

- 5 - 8 years in a relevant marketing role (digital marketing preferred)
- Team leadership experience
- Experience developing and implementing successful digital campaigns

**Advantageous requirements**:

- Relevant degree in marketing
- Experience working for a tech or digital product company

YOUR RESPONSIBILITIES WILL INCLUDE:
**Develop and manage marketing strategies and campaigns**
- Develop and manage digital marketing campaigns in line with the product’s strategic objective
- Collaborate with cross-functional teams to ensure integration with the full product and go-to-market life-cycle
- Identify relevant events and partnerships for Byte Orbit and Byte Orbit Ventures' brands

**Oversee social media, paid and SEO strategies**
- Oversee the development of organic and paid social media strategies across platforms, ensuring consistent brand messaging and engagement
- Ensure SEO best practices are implemented and maintained on the websites and blog posts
- Along with the Digital Marketing Coordinator, plan and execute paid advertising campaigns (PPC) across platforms like Google Ads, social media ads, and other relevant channels

**Copywriting and content management**
- Maintain a strong brand voice and ensure content aligns with the company's values, tone, and brand guidelines
- Oversee content calendar management and ensure all content pillars are aligned with the strategic objective
- Conduct PR activities, including writing articles, arranging interviews and organising events
- Proofread and copy edit comms for both internal and external projects
- Assist with UX copywriting from time-to-time

**Manage vendor relationships**
- Manage relationships with external vendors such as marketing agencies, suppliers, printers and any other relevant party

**Tracking campaigns**
- Guide the Digital Marketing Coordinator, in identifying key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns
- Monitor the outcomes of digital marketing campaigns in relation to established KPIs and financial allocations
- Oversee the monthly and quarterly compilation and presentation of reports

**Team leadership**
- Manage and mentor a team of digital marketing professionals, fostering their growth and performance. Provide guidance and direction.
- Conduct monthly check ins to ensure the team remains engaged, motivated and high performing
- Ensure that roles and responsibilities are up to date as and when the business needs change
- Participate in the recruitment process to ensure the attraction and retention of the best talent

**COMPETENCIES**:

- Self-starter and able to work autonomously
- Inspired creative
- Collaborative team player
- High emotional intelligence
- Critical thinker and natural problem solver
- Organised and able to work under pressure
- Multi-skilled with varied experience in digital marketing
- Strong written and verbal communication skills

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